Brand Tone

The brand's tone is consistently celebratory, supportive, and joyful. It's friendly and personal, positioning itself as an enthusiastic companion on the wedding planning journey. The language is encouraging and romantic, yet also practical and helpful, balancing expert knowledge with the excitement of a best friend.

Brand Values

• •Celebration of Love
• •Making Planning Fun
• •Shared Experience
• •Practical Guidance
• •Originality and Thoughtfulness

Best Practices

• •Always Use Celebratory Language: Frame every message with positivity and excitement. Use words like "celebrate", "joy", "unforgettable", "excitement", and "journey".
• •Focus on "Togetherness": Write copy that speaks to the couple as a unit. Use words like "you two", "together", and "your journey" to reinforce the product's value as a shared experience.
• •Balance Romance with Practicality: Pair romantic, emotional language with clear, tangible benefits. For every "celebrate your love", add a "with expert tips and checklists" to appeal to both the heart and the practical mind of a planner.
• •Incorporate Wedding-Centric Emojis and Hashtags: Use relevant emojis (💍, ❤️, 🎉, 🥂) and a consistent set of hashtags (#WeddingCountdown, #Engaged, #BridalGift, #WijGaanTrouwen) to enhance visual appeal and discoverability within the target community.
• •Maintain a Supportive and Authoritative Voice: Position the brand as a helpful expert. Start sentences with encouraging phrases like "Let us help you..." or "A fun tip for today is..." to sound approachable while leveraging the credibility of being created by wedding planners.

Social Perception

Wij gaan Trouwen is perceived very positively as a high-quality, specialized brand offering a unique and valuable product. The "Scheurkalender" is widely seen as a perfect, original, and thoughtful engagement gift. Users appreciate its beautiful design, practical content, and its ability to build excitement and provide useful tips, with the creators' wedding planner background lending significant credibility.

Copy Examples

• •Instagram Post: Headline: 365 Days Closer to 'I Do'. Body: Make the countdown to your wedding an unforgettable daily ritual. Our tear-off calendar is filled with expert tips, romantic quotes, and fun assignments to enjoy together. The best part? The journey to your big day starts now. Tag your fiancé! #WijGaanTrouwen #WeddingCountdown #Engaged #BridetoBe
• •Facebook Ad: Headline: The Most Joyful Way to Plan Your Wedding. Body: Feeling overwhelmed by wedding planning? Turn stress into excitement! The "Wij gaan Trouwen" tear-off calendar delivers a daily dose of inspiration and practical advice right to your countertop. Created by professional wedding planners, it’s the perfect engagement gift. Order yours today and start the celebration!
• •Website Banner: Headline: Your Daily Guide to Happily Ever After. Body: From the moment you say "yes" to the day you say "I do." Discover 365 pages of wedding inspiration, planning tips, and romantic moments. Button: Start Your Journey
• •Email Marketing: Subject: A Gift for the Newly Engaged. Body: Looking for the perfect way to say "Congratulations!"? The "Wij gaan Trouwen" tear-off calendar is more than a gift; it's a shared experience. Give the happy couple a year of fun, guidance, and excitement as they count down to the most important day of their lives. A beautiful, original, and truly useful present.
• •Pinterest Pin: Description: The must-have engagement gift for 2025! 💍 The "Wij gaan Trouwen" calendar makes wedding planning fun and easy. With daily tips, quotes, and checklists, it helps you build excitement and stay organized. The perfect way to celebrate your journey to the altar. #WeddingPlanning #EngagementGift #WeddingTips #CountdownCalendar