Brand Tone

Aspirational, expert, and empowering

Brand Values

• •Quality
• •Customer Satisfaction
• •Craftsmanship & Expertise
• •Convenience

Best Practices

• •Lead with Quality and Luxury: Always start messaging by reinforcing the premium nature of the products. Use words like "luxury," "premium," "100% raw hair," "expertly crafted," and "flawless" to set a high-end tone.
• •Highlight Convenience and Empowerment: Consistently use phrases like "ready to wear," "glueless," "beginner-friendly," and "effortless." Frame the product not just as hair, but as a tool that gives the customer confidence and saves them time.
• •Maintain an Expert Voice: Infuse copy with details that showcase expertise. Mention the type of lace (HD), the construction method (machine wefted), and the origin of the hair when appropriate. This builds credibility and justifies the premium price point.
• •Use Clear and Direct Calls-to-Action (CTAs): Guide the customer on what to do next. Use simple, strong CTAs like "Shop The Collection," "Book Your Transformation," "Discover Your Wig," and "Tap to Own."
• •Tell a Visual Story with Words: Complement the brand’s strong visual content with descriptive, aspirational language. Use words that evoke a feeling, such as "silky," "vibrant," "sun-kissed," and "sophisticated," to help the customer imagine themselves wearing the product.

Social Perception

Perceived as a provider of high-quality, natural-looking, and convenient wig solutions, known for flawless installs, expertise, focus on glueless wigs, and a positive customer experience.

Copy Examples

• •Effortless sophistication, delivered. Meet 'The Timeless Bob'—machine-crafted for a flawless fit and ready to wear straight out of the box. No glue, no lace stress, just pure confidence. Tap to shop the look and redefine your everyday style. #WigsByShanai #GluelessWigs #LuxuryWigs #ReadyToWear
• •Invest in hair that empowers you. The 'Sienna' unit is constructed with 100% raw virgin hair, offering unparalleled softness and natural movement. Our expert colorists hand-paint each highlight for a sun-kissed dimension that is uniquely yours. Featuring our signature pre-plucked hairline and glueless design, 'Sienna' provides a secure, scalp-like fit for all-day comfort and style versatility. Experience the luxury of a truly custom, ready-to-wear wig.
• •Your Perfect Wig is Waiting... And It's Glueless.
• •Wonder how we achieve that flawless, ready-to-wear look? It starts with the highest quality raw hair. [shows wefting process] Precision machine-crafting for durability. [shows coloring] Custom color for that perfect blend. [shows styling] And a final style so it’s perfect out of the box. This isn’t just a wig, it’s an investment in you. #WigMaker #CustomWig #GluelessWig #HowItsMade
• •Tired of Complicated Wig Routines? Discover the freedom of Wigs By Shanai. Our luxury glueless wigs are designed for the modern woman who demands quality and convenience. Beginner-friendly, secure, and always flawless. Click 'Shop Now' to explore our collection and find your perfect match today!