Brand Tone

Empathetic, Supportive, Knowledgeable, Professional, Personalized, Attentive, Established, and Trustworthy.

Brand Values

• •Compassion & Empathy
• •Customer Confidence & Empowerment
• •Quality & Natural Appearance
• •Personalized Service & Expertise
• •Integrity & Support

Best Practices

• •Prioritize Empathy and Understanding: Always approach topics, especially those related to medical hair loss, with sensitivity and compassion. Use language that is supportive and reassuring.
• •Highlight Personalized Service: Emphasize the one-on-one attention, custom fittings, and styling advice that Wigland offers. Mentioning staff (like Brian, who is frequently praised in reviews) can add a personal touch.
• •Showcase Expertise and Quality: Confidently talk about the quality of the wigs, the range of brands, and the staff's knowledge in wig selection, fitting, and maintenance.
• •Focus on Empowerment and Confidence: Frame the benefit of wearing a Wigland wig around how it helps the customer feel good, confident, and like themselves.
• •Maintain a Respectful and Professional Demeanor: While being empathetic, ensure the language remains professional and respectful, reinforcing the trustworthiness and established nature of the business.

Social Perception

Positive customer experiences, helpful and knowledgeable staff, good quality and selection, a go-to place for specific needs, and a valued local business.

Copy Examples

• •Headline: Finding Your Confidence, Strand by Strand. Body: At Wigland, we understand that choosing a wig is a personal journey. Whether you're exploring new styles or navigating hair loss, our compassionate experts are here to provide personalized consultations and a curated selection of high-quality wigs. Let us help you find a look that feels naturally you. Visit our Portland store for a private, supportive experience.
• •Headline: More Than Just Wigs. It's About You. Body: Since 1984, Wigland has been dedicated to helping our clients discover the perfect wig in a comfortable and understanding environment. We offer private fittings, expert styling, and a special 10% discount for medical hair loss. Feel empowered with a wig that truly reflects your personality.
• •Headline: Expert Guidance, Beautiful Results. Body: Overwhelmed by choices? Let the experienced team at Wigland guide you. We specialize in natural-looking wigs from top brands and provide the attentive service you deserve. From selection to styling and care, we’re with you every step of the way.
• •Headline: Your Comfort. Your Style. Our Priority. Body: At Wigland, we believe everyone deserves to feel confident and beautiful. Our family-owned store offers a welcoming space to explore a wide variety of wig options. Brian and our team are committed to providing personalized attention, ensuring you leave with a wig you love and the knowledge to care for it.
• •Headline: Rediscover Your Reflection. Body: Hair changes can be challenging, but finding the right wig shouldn't be. Wigland offers a sensitive and professional approach, especially for those with medical needs. With expert advice and custom styling, we'll help you find a wig that not only looks great but feels incredibly comfortable.