Brand Tone

Empathetic, Supportive, Professional, Knowledgeable, Welcoming, Friendly, Empowering, Confidence-Boosting, Discreet, and Respectful

Brand Values

• •Client-Centered Care: Prioritizing client comfort, confidence, and individual needs. This is evident in their personalized services and private environment.
• •Expertise & Quality: Offering services performed by experienced, certified stylists and providing quality hair replacement options.
• •Empathy & Understanding: Stemming from personal experience with hair loss ("We are our clients. We've experience first hand shame that hair loss of any degree can bring"). This personal connection drives their passion.
• •Inclusivity: Catering to diverse needs, from medical hair loss to fashion, and working with all hair textures.
• •Privacy & Discretion: Ensuring a secure and private salon experience.
• •Empowerment: Helping clients feel "VICTORIOUS and no longer victims" of hair loss.

Best Practices

• •Always Lead with Empathy: Especially when addressing sensitive topics like hair loss. Use understanding and supportive language. Acknowledge the emotional journey.
• •Highlight Expertise & Trust: Consistently mention years of experience, certifications, and the skill of the stylists to build credibility, but do so in a warm, approachable way.
• •Focus on Empowerment and Positive Outcomes: Frame services and products around the positive impact they have on clients' lives – confidence, beauty, feeling "victorious."
• •Maintain a Welcoming and Inclusive Voice: Ensure language is inviting to everyone, regardless of their reason for seeking wig or hair services. Avoid jargon where possible, or explain it clearly.
• •Uphold Discretion in Messaging: While showcasing transformations is powerful, always reflect the brand's commitment to privacy in how client stories or images are presented (even if stock imagery is used, the tone should align). Reiterate the availability of private consultations.

Social Perception

Trusted Solution Provider, Skilled & Artistic, Caring & Compassionate, Community Focused, Professional & High-Quality Service

Copy Examples

• •Headline: Rediscover Your Confidence, Beautifully. Body: At Wig It2, we understand that hair loss is personal. Our compassionate experts are here to guide you to a solution that not only looks amazing but feels like *you*. Schedule your private consultation today and let us help you shine. Call to Action: Book Your Private Consultation
• •Headline: More Than Just Wigs – It’s a New Beginning. Body: Whether you're navigating changes due to medical reasons or seeking a fresh look, we offer personalized hair solutions with understanding and expertise. Feel empowered and beautiful again. Call to Action: Explore Our Solutions
• •Headline: Your Journey, Our Support, Beautiful Results. Body: Dealing with hair loss can be challenging, but you're not alone. The Wig It2 family is here with over 30 years of experience to provide discreet, loving care and stunning, natural-looking wigs and hairpieces. Call to Action: Learn Our Story
• •Headline: Step into Comfort, Walk out with Confidence. Body: Our private salon suites and experienced stylists are dedicated to making you feel at ease. We specialize in custom fittings and styling, ensuring you leave feeling confident and radiant. Call to Action: View Our Gallery
• •Headline: Expert Care for Every Strand, Every Story. Body: From natural hair care to specialized hair replacement, Wig It2 offers a welcoming space where your needs are heard and your beauty is celebrated. Because everyone deserves to feel amazing. Call to Action: Discover Our Services