Brand Tone

friendly, approachable, empathetic, and expert-driven

Brand Values

• •Responsibility
• •Empathy & Unconditional Love
• •Expertise & Science-Backed Solutions
• •Innovation
• •Community-Driven & Inclusivity
• •Transparency & Accessibility
• •Challenging Norms

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Create a detailed document outlining the brand's tone, personality traits (e.g., empathetic, knowledgeable, playful), approved vocabulary, and phrases to avoid. Share this with everyone creating content.
• •Always Prioritize the Pet-Parent Bond: Frame messaging around the emotional connection and the idea of being a supportive PartnerInPethood. Use language that resonates with the idea of pets being cherished family members.
• •Balance Expertise with Approachability: While highlighting the science-backed and vet-curated nature of products and services, ensure the language remains easy to understand, avoiding overly technical jargon. The tone should be like a knowledgeable, caring friend.
• •Infuse Empathy and Understanding: Acknowledge the concerns, joys, and challenges of being a pet parent. Content should show that Wiggles.in understands their audience's needs and emotions.
• •Maintain Consistency Across All Channels: Ensure the defined brand tone is consistently applied across the website, social media posts, advertisements, customer service interactions, and even product packaging. Regular internal reviews and training can help maintain this consistency.

Social Perception

Wiggles.in appears to be positively perceived by a significant portion of its customer base, who appreciate the quality of products, vet expertise, and convenience of services. They are often described as a trusted and loved pet care brand in India.

Copy Examples

• •Headline: Your Pet's Healthiest, Happiest Life Starts Here. Body: At Wiggles.in, we're more than just pet products. We're your dedicated #PartnerInPethood, offering vet-curated solutions and expert advice because we believe every wag and purr deserves the best. Explore our world of love, science, and happy paws!
• •Headline: Unconditional Love, Uncompromising Care. That's the Wiggles Promise. Body: We know your furry friend is family. That's why our 'Lovemark' stands for infinite commitment to their wellbeing. From innovative, science-backed nutrition to gentle grooming, we’re here for every step of their journey.
• •Headline: Worried About Your Pet? Our Vets Are Just a Click Away. Body: Get peace of mind with Wiggles.in's expert online vet consultations. Friendly advice, professional care, and solutions tailored to your pet’s unique needs, all from the comfort of your home. Because when they're not feeling their best, you need a partner you can trust.
• •Headline: More Than Just a Meal – It’s a Bowlful of Love (and Science!). Body: Tired of confusing labels? Wiggles.in offers 100% human-grade pet food, lovingly crafted by vets to nourish your companion from the inside out. Give them the delicious, wholesome goodness they truly deserve.
• •Headline: Join the Wiggles Tribe! Celebrating Pethood, Together. Body: Connect with fellow pet parents, share your joys, and get expert tips in our vibrant Wiggles Tribe community. Because raising a happy, healthy pet is a journey best shared with those who understand the wagging tails and wet noses!