Brand Tone

friendly, playful, and enthusiastic

Brand Values

• •Love for Pets: Central to their identity is a deep affection for pets, viewing them as family members.
• •Quality and Style: They emphasize providing "high-quality, stylish, and fun accessories."
• •Customer Connection: They encourage interaction through social media and feature user-generated content, fostering a community of pet lovers.
• •Joy and Fun: The brand name itself and product names suggest a lighthearted and enjoyable experience for pets and their owners.

Best Practices

• •Use Pet-Lover Language: Incorporate words and phrases that resonate with pet owners (e.g., "furry friend," "pawsome," "tail wags," "wigglebutt," "happy barks," "purrfect").
• •Maintain a Positive and Upbeat Vibe: Focus on the joy, fun, and love that pets bring. Keep the language light, cheerful, and enthusiastic.
• •Be Inclusive of "Pet Parents": Acknowledge the owners and their desire to provide the best for their pets. Offer products and content that appeal to their love and care for their animals.
• •Encourage Interaction and Community: Ask questions, run polls, and invite customers to share photos and stories. Use inclusive language like "Wiggles and Barks Family."
• •Incorporate Playful Emojis: Use emojis relevant to pets and positive emotions (🐾, 🎉, ✨, ❤️, 🐶, 😻) to enhance the friendly and approachable tone, especially on social media.

Social Perception

charming and dedicated small business catering to pet owners who enjoy pampering their pets with cute and stylish accessories. Their active social media presence and use of customer photos help build a positive and community-oriented image.

Copy Examples

• •Headline: Spoil Your Pup! 🎉 Our New Collection Just Dropped! Body: Get ready for tail wags and happy barks! From dapper bandanas to the cutest personalized tags, Wiggles and Barks has everything your furry best friend needs to strut their stuff in style. Shop now and unleash the fun! #WigglesAndBarks #HappyPets
• •Headline: Pawsitively Perfect Presents! 🎁 Body: Looking for a gift that will make their tail wag non-stop? Our adorable accessories are perfect for birthdays, gotcha-days, or just because! Plus, we’ve got goodies for pet-loving humans too. Fetch the fun at wigglesandbarks.com!
• •Headline: Sunday Funday with Your Furry BFF! ☀️ Body: What adventures are you and your wigglebutt getting up to today? Don't forget to tag us in your pics featuring your Wiggles and Barks gear! We LOVE seeing our stylish pack out and about. #DogLife #WigglesAndBarksFamily
• •Headline: Cat Nap Approved! 😻 (And Dog-Approved Fun Too!) Body: While the dogs are wiggling, the cats are purring! Check out our cozy and cute accessories for your feline friends. Because every member of the fur-family deserves a little Wiggles and Barks love.
• •Headline: Unleash Joy! ✨ Quality accessories for the pets who make life brighter. Body: At Wiggles and Barks, we're all about celebrating the special bond you share with your pet. That's why we create high-quality, stylish gear that’s as fun as they are. Discover your new favorites today!