Brand Tone

Playful, Whimsical, Creative, Design-Led, Approachable, Authentic, Modern, Stylish, Confident yet Understated

Brand Values

• •Originality and Self-Expression
• •Joy and Playfulness
• •Quality Craftsmanship and Durability
• •Sustainability
• •Clever Design and Functionality
• •Local Production

Best Practices

• •Embrace "Wiggly Wisdom": Use active, playful verbs and descriptive adjectives that evoke fun, movement, and creativity (e.g., "dance," "flow," "curve," "pop," "spark").
• •Share the Origin Story Authentically: Regularly and consistently refer back to the genuine and relatable founding story; it underpins the brand's uniqueness and approachable nature.
• •Speak Like a Creative Friend: Adopt a tone that is enthusiastic, knowledgeable about design, but also down-to-earth and friendly, as if talking to someone who shares a passion for cool interiors.
• •Highlight the "Joy" Factor: Connect the unique designs to the emotional benefit – how the furniture makes a space feel happier, more inspiring, and more personal.
• •Maintain Visual and Verbal Harmony: Ensure that the copy always complements the bright, stylish, and playful imagery used on the website and social media, creating a cohesive and immersive brand experience.

Social Perception

Trendy and Culturally Relevant, Artistic and Unique, Aspirational yet Attainable, Joyful and Positive, Good Quality for the Niche

Copy Examples

• •Headline: Stop Wishing, Start Wiggling. Body: Life’s too short for boring furniture. Discover tables that bend the rules and brighten your room. Handcrafted with joy, right here in NYC.
• •Social Media Post: Current mood: adding a little wiggle to your Wednesday. ✨ Our [Table Name] in sunshine [Color] is proof that your furniture can be as fun as you are. Tap to shop! #WiggleRoomNYC #CurvyDecor #PlayfulInteriors #MadeInNY
• •Product Description Snippet: Meet the [Table Name] – it’s not just a place to put your things, it’s a piece of pure joy. Crafted from sustainable Baltic birch with curves in all the right places, it’s designed to make you smile, assembly-tool-free.
• •Email Subject Line: Ready for a Room Refresh? Get Your Wiggle On! Body: Hey there, design lover! Feeling like your space needs a little spark? Explore the Wiggle Room collection and bring home a piece that’s as unique and creative as you are.
• •Brand Story Snippet (Website/Social): From our Brooklyn apartment to your home. We made our first wiggly table because we craved something different, something joyful. Turns out, a lot of you did too. Now, we’re sharing that playful spirit, one sustainably crafted table at a time.