Brand Tone

Friendly, approachable, caring, passionate, and enthusiastic.

Brand Values

• •Pet Well-being
• •Family-centric (pets as family)
• •Quality and Uniqueness
• •Convenience
• •Customer Service

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Emphasize the well-being and happiness of pets in product descriptions and marketing materials.
• •Highlight the unique and high-quality aspects of the products.
• •Address customer concerns and questions promptly and transparently.
• •Encourage customer reviews and testimonials to build trust and credibility.

Social Perception

Emerging brand with potential trust concerns due to limited reviews and past operational issues. Aim to build trust through transparency and excellent customer service.

Copy Examples

• •"Your pet is part of the family, and we're here to provide them with everything they need to live a comfortable, happy, and active life."
• •"We're devoted pet lovers too, and we understand the importance of providing your furry friends with unique, high-quality products."
• •"Shop from the comfort of your home and have must-have products delivered right to your door with free shipping!"
• •"At Wiggleez.com, we believe that every pet deserves the best. That's why we offer a curated selection of beds, collars, toys, and accessories designed to enhance their well-being."
• •"We're more than just a pet store; we're a community of pet lovers dedicated to providing the best for our furry companions."