Brand Tone

holistic, empowering, and scientific, blending a caring, supportive voice with language rooted in neuroscience and aromatherapy, while being gentle and authoritative.

Brand Values

• •Holistic Wellness
• •Natural & Organic Quality
• •Empowerment & Self-Love
• •Transformation

Best Practices

• •Use Empowering Language: Frame every message around the customer's ability to create change. Use active, transformative verbs like "re-program," "transform," "unlock," "dissolve," and "create."
• •Bridge Nature and Science: Consistently mention both the natural, organic quality of the essential oils and the scientific basis of the brain training audios. This combination is the brand's unique selling proposition.
• •Lead with the Feeling: Start copy by addressing a specific emotion or problem (anxiety, lack of motivation, stress) and immediately present the Wifsom product as the targeted solution.
• •Amplify Customer Stories: Leverage the powerful, positive testimonials in marketing materials. Phrases like "Join the customers who call it a life-changer" can build immense social proof.
• •Maintain a Supportive, Gentle Tone: While the language is empowering, the overall tone should remain gentle and supportive. Avoid aggressive sales tactics. The brand is a guide and a helper, not a drill sergeant. Phrases like "Let nature do its work" and "guided coaching session" reinforce this supportive stance.

Social Perception

Wifsom ltd is perceived as a highly effective and trustworthy brand that delivers on its promises, providing unique, high-quality tools with a tangible positive impact on mental health and well-being. The personal connection to the founder fosters a sense of a dedicated company built on product efficacy and direct customer satisfaction.

Copy Examples

• •Anxious thoughts clouding your day? Find your calm in a single breath. Our 'Relax' essential oil inhaler is handcrafted with organic botanicals to dissolve stress and restore your peace. Your tranquility is just one inhale away.
• •Ready to rewrite your story? Our Theta Brain Training audio guides you through a 20-minute journey to transform your self-image and build empowering habits. Stop letting limiting beliefs hold you back. Start re-programming your mind for success today.
• •At Wifsom, we believe true wellness comes from within. By uniquely blending the science of brain training with the art of aromatherapy, we create tools that empower you to change your state of mind. Feel better, sleep deeper, and live with confidence. This is wellness, transformed.
• •Hit that afternoon slump? Skip the extra coffee. Our 'Energise' inhaler provides a natural boost to help you stay motivated and on track, whether at the gym or facing a deadline. Unleash your focus, naturally.
• •Feeling stuck? Here's how to change your state of mind.