Brand Tone

Aspirational, modern, professional, confident, forward-looking, technical, quality-focused, community-oriented, approachable, and inspiring, empowering makers and hobbyists.

Brand Values

• •Innovation and Forward-Thinking
• •Quality and Tradition
• •Customer-Centricity and Community
• •Sustainability and Resourcefulness
• •Empowerment

Best Practices

• •Maintain the Duality: Always balance the core themes of tradition (e.g., "German engineering," "since 1893," "quality") with innovation (e.g., "digital," "3D printing," "Creators of Tomorrow"). This combination is your unique selling proposition.
• •Use Empowering Language: Address the audience directly as "makers," "creators," and "doers." The copy should inspire action and confidence, focusing on what they can achieve with the tools.
• •Highlight Community and Co-Creation: Regularly mention and promote the ENABLE 3D initiative. Frame it not as a freebie, but as a core part of the brand experience where the customer is a partner.
• •Be Uncompromising on Quality: Every piece of copy should reinforce the commitment to quality, whether through mentioning the 10-year warranty, the strict quality control process, or the premium materials used.
• •Keep it Clean and Professional: Mirror the brand's visual aesthetic—modern, clean, and efficient. Avoid overly casual slang, but maintain an approachable and human-centric tone, especially when discussing customer service and community.

Social Perception

Largely positive, viewed as an innovative player in a traditional market. Perceived as forward-thinking, user-centered, and controlling its value chain for fair prices and authentic products. Appreciated for blending German quality with a modern, digital approach, strong customer service, and extensive warranty. Seen as a lifestyle brand for modern DIY enthusiasts.

Copy Examples

• •Engineered Since 1893. Perfected for 2025. We build on a legacy of German engineering to deliver tools you can trust for a lifetime. With a 10-year warranty on every item, we don't just sell tools—we deliver confidence.
• •Don't Just Buy a Tool. Build Your Workshop. Your space, your rules. With every tool, get free access to our ENABLE 3D library and 3D-print the perfect holder. Join a community of creators building the workshops of tomorrow.
• •For the Creators of Tomorrow. You're not just fixing a leaky faucet; you're mastering a craft. You’re not just building a shelf; you’re creating a home. WIESEMANN 1893 makes the tools for your next big idea. #MAKERSGONNAMAKE
• •Pro-Grade Quality. No Middleman. By selling directly to you, we cut out the extra costs to deliver premium, quality-controlled tools at a fair price. Get the quality you deserve, straight from the people who made it.
• •Your Next Adventure Awaits. From garage projects to backcountry fixes, our tools are built for a life of purpose and passion. Gear up for whatever comes next. #LIFEISNOTONREPEAT