Brand Tone

Authentic & Passionate, Friendly & Approachable, Nurturing & Encouraging, Artisanal & Quality-Focused, Calm & Mindful

Brand Values

• •Craftsmanship & Quality
• •Creativity & Artistry
• •Community & Connection
• •Sustainability & Slow Fashion
• •Passion & Joy

Best Practices

• •Always Write from a Personal Perspective: Use "I," "we" (if a small team), and "my" to maintain a personal, human connection. Share your genuine thoughts and feelings about your creations and the craft.
• •Emphasize the "Handmade" and "Slow" Aspects: Continuously highlight the care, time, and skill invested in each item or pattern. This reinforces the value and uniqueness of your offerings.
• •Engage with Your Community: Ask questions, respond to comments thoughtfully, and share user-generated content (with permission). This builds on the friendly and approachable tone.
• •Use Warm, Evocative Language: Words like "cozy," "warm," "soft," "mindful," "joy," "cherished," and "inspired" align with the brand's feel. Describe the sensory experience of the materials and the feeling of the finished products.
• •Maintain Visual and Verbal Consistency: Ensure your written copy aligns with the aesthetic of your photography and overall brand presentation. If your visuals are soft and natural, your language should be too. Avoid corporate jargon or overly formal language.

Social Perception

A source of high-quality, unique handmade items, An inspiring and authentic brand run by a passionate individual or small team, A friendly and engaged member of the online crafting community, A trustworthy provider of patterns and kits for those looking to create their own items, A representation of the "slow fashion" movement and the value of handmade goods, Relatable and personable, rather than a large, impersonal corporation.

Copy Examples

• •Wrapped in warmth and dreams ✨ Introducing the 'Forest Whisper' sweater, hand-knitted with the softest merino wool. Each stitch tells a story of cozy mornings and quiet afternoons. I poured so much love into this design, imagining it becoming a cherished piece in your wardrobe for years to come. Available now in the shop – link in bio! Let me know what adventures you’d take it on! #Wieseknit #HandmadeWithLove #Knitwear #SlowFashion #CozyStyle
• •Ready to cast on your next favorite project? Our 'Sunrise Shawl' pattern is designed for mindful making. With clear, step-by-step instructions and helpful tips, even adventurous beginners can create this beautiful piece. Imagine the satisfaction of wearing something you’ve crafted with your own two hands. Download the PDF pattern today and let your creativity flow! We can’t wait to see your version – tag us @wieseknit! #KnittingPattern #DIYFashion #CraftTherapy #WieseknitPatterns
• •Psst... Freshly Knitted Goodness & a Little Note from My Studio 💌
• •At Wieseknit, every loop and stitch is infused with passion. What started as a quiet hobby has blossomed into a way to share the joy of handmade. We believe in the beauty of slow crafting, the warmth of natural fibers, and the unique story that every handcrafted item carries. Thank you for being part of our cozy corner of the world.
• •(Video/photo of yarn and needles) Weekend plans: just me, this gorgeous new yarn, and a fresh idea brewing! ☕️🧶 What are you all crafting this weekend? Share your projects! #WIP #KnittersOfInstagram #CreativeProcess #Wieseknit