Brand Tone

caring, expert, and solution-oriented

Brand Values

• •Commitment to Excellence
• •Customer Well-being & Comfort
• •Problem Solving/Making Life Easier
• •Awareness and Education
• •Individualized Service

Best Practices

• •Emphasize Solutions and Benefits: Focus on how the products solve customer problems (e.g., pain relief, all-day comfort, ability to accommodate orthotics) rather than just listing features.
• •Use Empathetic and Understanding Language: Acknowledge the struggles customers with wider feet or foot conditions face and position the brand as a knowledgeable and supportive partner. Phrases like "We understand," "We know it can be a struggle," or "We're here to help" can be effective.
• •Highlight Expertise and Experience: Reinforce the brand's long history and specialization in wide-fitting shoes to build trust and credibility. Mentioning referrals from healthcare professionals can also be beneficial.
• •Maintain a Positive and Encouraging Voice: While acknowledging problems, the overall tone should be hopeful and focused on the positive impact of finding the right footwear (e.g., "increased wellbeing," "enjoy walking again").
• •Keep it Clear and Informative: Provide clear information about products, sizing, and services. Avoid overly technical jargon unless explained, ensuring the language is accessible to all customers. The website already does a good job of this with sections like "How to Measure your Feet" and "Medical Condition Information."

Social Perception

Positive: Seen as a specialist in wider-fitting shoes with a long history and experience, praised for excellent customer service, wide selection, quality, and comfort. Negative: Some issues with incorrect sizes and return costs.

Copy Examples

• •Stop searching, start living comfortably. Discover our range of stylish wide-fit shoes, expertly designed for your unique needs and all-day comfort.
• •Tired of shoes that pinch? At Wide Fit Shoes, we understand. Our specialists are here to help you find the perfect fit, so you can step out with confidence and ease.
• •Don't let foot pain hold you back. Experience the difference quality, wide-fitting footwear can make. Explore our collection today – your feet will thank you.
• •More than just shoes, we offer a solution. With over 40 years of experience, we're dedicated to helping you find comfortable, stylish footwear for wider feet and common foot conditions.
• •Finally, shoes that fit your life. From casual strolls to special occasions, our wide-fit collection combines comfort and style, ensuring you always put your best foot forward.