Brand Tone

caring, solution-oriented, and expert

Brand Values

• •Comfort and Well-being
• •Customer-centricity and Individualized Solutions
• •Expertise and Trust
• •Quality and Style
• •Education and Awareness

Best Practices

• •Emphasize Solutions and Benefits: Focus on how the shoes solve a problem (pain, discomfort, lack of choice) and the positive outcomes (comfort, confidence, ability to enjoy activities).
• •Use Empathetic and Understanding Language: Acknowledge the struggles of finding wide-fit shoes and position the brand as a caring partner in that journey.
• •Highlight Expertise and Trustworthiness: Reference years of experience, specialized knowledge, and positive customer testimonials to build credibility.
• •Maintain a Helpful and Guiding Voice: Offer advice, clear fitting information, and make the selection process feel supported and easy.
• •Balance Comfort with Style: While prioritizing comfort, also showcase the stylish aspects of the footwear to appeal to a broader desire for fashionable options.

Social Perception

Positive: Customers generally perceive the brand positively, often expressing relief and satisfaction at finding shoes that finally fit comfortably, especially after struggling with foot pain or specific conditions. Many reviews praise the wide selection, quality of shoes, and helpful customer service. The owner, Tom Gavigan, is specifically mentioned for his understanding and helpfulness.

Copy Examples

• •Stop searching, start living. Discover shoes designed for your unique feet and rediscover the joy of comfortable movement. #WideFitFreedom
• •Don't let foot pain dictate your day. Our expert-selected range of wide-fit shoes offers the perfect blend of support, comfort, and style. Your feet will thank you.
• •Tired of 'making do' with shoes that pinch? Since 1965, we've specialized in wider fittings because we believe everyone deserves footwear that feels fantastic. Find your perfect fit today.
• •From E to 8E, and every concern in between – we understand wide feet. Let our specialists guide you to lasting comfort and effortless style. #ExpertFit
• •Experience the difference the right fit makes. Our mission is to provide comfortable, stylish footwear that lets you walk, run, and live without thinking about your feet. #ComfortFirst