Brand Tone

warm, inviting, and conscientious

Brand Values

• •Quality
• •Sustainability & Eco-friendliness
• •Handcrafted & Artisanal
• •Customer Satisfaction & Care
• •Wellness & Creating Atmosphere
• •Social Responsibility & Kindness
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the identified warm, inviting, and conscientious tone. Include key adjectives, "do's and don'ts" for language, and examples of brand-aligned copy (like those above). This ensures anyone writing for the brand understands its verbal identity.
• •Prioritize "Warmth" and "Care": Infuse copy with words that evoke comfort, quality, and meticulousness. Use terms like "handcrafted," "lovingly made," "carefully selected," "gentle," "soothing," "enrich."
• •Highlight Eco-Consciousness Naturally: Weave in sustainability messaging authentically, focusing on the benefits for the customer and the planet (e.g., "clean burn for your home," "kind to the environment"). Avoid overly technical jargon unless explained simply (like their "Phthalate-free" explanation).
• •Maintain a Helpful and Informative Stance: Continue providing value through detailed product information, care tips, and transparent ingredient lists. Frame information in a way that empowers the customer to get the best experience from the products.
• •Engage with a Personal, Community-Focused Touch: When interacting on social media or in newsletters, use a friendly, personal approach. Acknowledge customer feedback positively and continue to share stories of local collaborations or involvements to reinforce the brand's New Zealand roots and community spirit.

Social Perception

Wick Worx NZ is perceived very positively by its customers, they are seen as High-Quality Products, provide Excellent Customer Service, are Value for Money, are Gift-Worthy, and Trustworthy & Reputable.

Copy Examples

• •Breathe in tranquility. ✨ Our new [Scent Name] candle is lovingly handcrafted with pure soy wax and the finest [Key Scent Note 1] & [Key Scent Note 2] essential oils. Designed to fill your home with warmth and a little bit of everyday magic. Ethically sourced, beautifully fragrant. Discover your new favorite ritual. #WickWorxNZ #HandcraftedWithCare #EcoFriendlyHome #NZMade
• •Let the gentle aroma of our [Scent Name] Soy Wax Melts transform your space into a haven of calm. Each pod is hand-poured in our Christchurch workshop, using eco-friendly soy wax and premium, phthalate-free fragrances that linger beautifully. Simply pop one in your warmer and let the carefully curated scents work their subtle magic. Kind to your home, kind to the planet.
• •Hello [Customer Name], as the seasons change, so do the moments we cherish. Embrace the cozy allure of [Season] with our latest collection of handcrafted soy candles. Each one is a little beacon of warmth, made with love and sustainable ingredients, right here in New Zealand. We believe in creating beautiful scents that not only delight the senses but also nurture your well-being. Explore the collection and find your perfect ambiance.
• •At Wick Worx, we're more than just candle makers; we're curators of atmosphere. Founded on a shared passion for quality and wellness, each candle is a testament to our commitment to handcrafted excellence and eco-conscious living. We pour our hearts into every creation, hoping to bring a little more light, peace, and joy into your homes, one beautiful, clean-burning flame at a time.
• •(Video showing hands carefully placing dried botanicals into a wax melt) A little touch of nature in every melt! 🌿 We believe in the beauty of handcrafted details. Our [Scent Name with Botanicals] wax melts are made with ethically sourced soy wax and a sprinkle of love. #WickWorxMagic #SmallBatchNZ #SustainableLuxury