Tono de Marca

Warm, personal, and trustworthy; balancing professionalism with approachability. The language is inviting and descriptive, creating a sensory experience, with an authentic and friendly voice from a passionate artisan.

Valores de Marca

• •Quality Craftsmanship
• •Natural and Safe Ingredients
• •Authenticity and Transparency
• •Customer-Centricity
• •Community and Connection

Mejores Prácticas

• •Lead with the Story: Always connect the product back to a feeling, a memory, or an experience. Use the "Fragrance Guide" as a blueprint for all descriptive copy.
• •Emphasize "Hand-Crafted" and "Natural": These are key differentiators. Consistently use terms like "hand-poured," "small batch," "natural soy wax," and "phthalate-free" to reinforce brand values and justify the premium quality.
• •Use Warm and Inclusive Language: Write as if you are speaking to a friend. Use "we" to refer to the company and "you" to address the customer directly. Keep the tone inviting, not exclusive.
• •Maintain Visual Consistency: Ensure that the clean, modern, and warm aesthetic of the product photography is reflected across all channels. The visual tone is just as important as the written one.
• •Incorporate Customer Voices: Continue to leverage positive reviews in marketing materials. Sharing testimonials that echo the brand's values (quality, great scents, personal touch) is a powerful way to build trust and social proof.

Percepción Social

Overwhelmingly positive; customers perceive the brand as a provider of high-quality, beautifully scented products superior to mass-market alternatives. It is seen as reliable, offering excellent service and fast shipping. Personal touches like handwritten notes foster a feeling of being a valued customer, leading to strong brand loyalty. The Latina, woman-owned aspect is a significant positive identifier.

Ejemplos de Copy

• •Remember those Saturday mornings, with sunlight streaming in and the whole house smelling fresh and clean? We’ve bottled that feeling. Introducing ‘Clean Casa,’ our new soy candle blending crisp grapefruit, lemon, and a hint of garden mint. Hand-poured with love, for a home that feels as good as it smells. #WicksAndWonder #CleanCasa #SoyCandles #HandPoured #HomeFragrance
• •Bring The Outdoors In. Inspired by the lush green woods of the Pacific Northwest, our 'Evergreen' candle is a journey for your senses. Rich notes of pine, cedarwood, and a touch of earthy musk create a grounding atmosphere, perfect for unwinding after a long day. Each candle is hand-poured in Texas using 100% natural soy wax for a clean, long-lasting burn. Light it, close your eyes, and let the forest come to you.
• •The Gift of Wonder. Looking for a gift that feels personal and luxurious? Each Wicks & Wonder candle is more than just a fragrance; it's a handcrafted experience. From our eco-friendly soy wax to the personal note in every box, give a gift that shows you care. Shop our bestselling scents today.
• •A little something just for you... Hi [Customer Name], We believe your home should be your sanctuary. To help you create that perfect space, we're treating our email family to 15% off all orders this week. Find your signature scent, from the zesty 'Malibu' to the calming 'Yoga Studio.' Each one is hand-poured with phthalate-free fragrances and a whole lot of care. Use code WONDER15 at checkout.
• •From our hands to your home ❤️. This is what goes into every single Wicks & Wonder candle. #HandmadeWithLove #CandleMaking #SmallBusiness #LatinaOwned #SoyWax #ASMR