Brand Tone

Passionate, Authentic/Genuine, Quality-Focused, Elegant/Refined, Accessible/Approachable, Proud (of heritage and region)

Brand Values

• •Excellence & Quality
• •Family & Heritage
• •Terroir & Provenance
• •Sustainability
• •Customer Focus & Value
• •Integrity & Control

Best Practices

• •Always Emphasize Provenance: Consistently reference "Adelaide Hills," "cool climate," and "estate-grown" to reinforce the unique origin and quality control.
• •Weave in the Family Story: Subtly incorporate the "family-owned" aspect and the dedication of the Wicks brothers to add authenticity and a personal touch.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," mention awards, critical acclaim (e.g., "90 / 100 Critic Reviews"), meticulous processes ("hand-crafted," "tend every vine"), and the resulting characteristics (e.g., "plush elegance, showcasing intense cherry flavours").
• •Balance Elegance with Accessibility: Use sophisticated and evocative language to describe the wines, but ensure the overall message remains welcoming and not intimidating, particularly for the Estate range. Highlight the value proposition where appropriate.
• •Speak with Passion and Pride: Let the genuine enthusiasm for their craft, their land, and their wines shine through in the language. Use confident and proud (but not arrogant) statements about their achievements and wine quality.

Social Perception

Respected Producer, Value for Money, Regional Specialist, Award-Winning, Reliable & Consistent, Emerging & Growing

Copy Examples

• •Headline: Taste the Adelaide Hills. Taste the Dedication. Body: From our family-run estate in Woodside, every Wicks Estate bottle is a testament to the unique cool climate of the Adelaide Hills and our unwavering commitment to quality. Discover the passion, crafted for your palate.
• •Headline: Award-Winning Elegance. Sustainably Grown. Body: Wicks Estate brings you the best of Adelaide Hills – critically acclaimed wines born from sustainable practices and a deep respect for the land. Experience excellence in every glass.
• •Headline: More Than Wine, It's a Wicks Story. Body: For generations, the Wicks family has cultivated the Adelaide Hills. Today, we pour that heritage and passion into every hand-crafted wine. From our vineyard to your table, share in our story.
• •Headline: Exceptional Wines, Surprisingly Approachable. Body: Indulge in the premium taste of Wicks Estate. Our Estate collection offers the celebrated quality of Adelaide Hills cool-climate wines, perfect for everyday moments and remarkable value.
• •Headline: The Essence of Cool Climate, Bottled. Body: Wicks Estate captures the vibrant character and refined elegance of the Adelaide Hills. Each sip reveals the meticulous care from our estate vineyard, ensuring a genuine expression of place and passion.