Brand Tone

Warm & Inviting, Authentic & Handcrafted, Conscious & Caring, Approachable Luxury, Informative & Passionate

Brand Values

• •Quality Craftsmanship
• •Sustainability & Eco-Friendliness
• •Customer Well-being
• •Authenticity & Transparency
• •Accessible Luxury

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, authentic, conscious, approachable luxury) with examples of do's and don'ts for AIs and team members to reference.
• •Know Your Audience: Understand who you're talking to. Tailor the warmth and level of detail to resonate with customers seeking handcrafted, eco-friendly, and comforting products.
• •Prioritize Authenticity: Let the passion for handcrafted quality and natural ingredients shine through. Avoid overly corporate or generic language. Share the 'why' behind the brand.
• •Weave in Values: Consistently incorporate keywords and phrases that reflect core values like 'eco-friendly,' 'hand-poured,' 'small batch,' 'natural,' and 'phthalate-free' across all communications.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the website and social media (clean, minimalist, warm, natural). The language should evoke the same feelings as the imagery.

Social Perception

Artisanal and Trustworthy, A Healthier Choice, Aesthetic & Gift-Worthy, Supportive of Small Business

Copy Examples

• •Unwind and let the gentle flicker of our hand-poured soy candle melt your day away. ✨ Crafted in small batches with love and eco-friendly ingredients, because your moments of peace matter. What scent helps you relax? #WicksCandleCo #HandPouredBliss #SoyCandleLove #EcoFriendlyHome #CozyVibes
• •Transform your home into a sanctuary of calm. 🌿 Our luxurious yet affordable soy candles are hand-poured with premium, phthalate-free fragrances. Discover your new favorite scent today and experience the Wicks Candle Co. difference. Shop now! #WicksAndCo #HomeFragrance #SmallBatchCandles #NaturalLiving #SelfCareEssentials
• •Drift into tranquility with our Lavender & Chamomile soy candle. Hand-poured with all-natural soy wax and infused with the purest essential oils, this calming blend is your perfect companion for quiet evenings and restful nights. Eco-friendly, clean-burning, and lovingly crafted to bring serenity to your space. Light it up and let peace fill the air. #SustainableLuxury #HandmadeCandle #RelaxationMode
• •Hello [Customer Name], At Wicks Candle Co., we believe that the simple act of lighting a candle can transform a house into a home. That's why we pour our hearts into every small batch, using only the finest eco-friendly soy wax and captivating, non-toxic fragrances. Explore our latest collection and find the perfect scent to tell your story. #ArtisanCandles #ConsciousLiving #ScentedSanctuary
• •More than just candles, we create moments. Wicks Candle Co. was born from a passion for crafting beautiful, eco-conscious home fragrances that don't compromise on quality or your well-being. Each candle is hand-poured in small batches, a testament to our commitment to artisanal craftsmanship and sustainable practices. We invite you to experience the warmth and comfort our scents bring. #OurStory #EcoLuxury #SmallBusinessLove