Brand Tone

approachable, slightly quirky, creative, and inclusive

Brand Values

• •Empowerment & Inclusivity: "Firm believer in women having the opportunity to be both fierce and lovely" and offering clothing "for women of all sizes and shapes."
• •Affordability: "Offer boutique clothing and accessories at lower prices."
• •Creativity & Individuality: Stemming from a desire to "use our creativity" and a "peculiar love for the macabre." The focus on "dark academia," "cottagecore," and "bookish" themes caters to niche individual styles.
• •Passion for Literature: The owner is an author, and the boutique offers signed books and "bookish" merchandise.
• •Personal Connection: The brand story is tied to the founder's personal journey and creative expression.

Best Practices

• •Embrace the "Fierce and Lovely" Duality: Consistently balance empowering and slightly edgy language with welcoming and inclusive phrasing. Avoid being overly aggressive or saccharine.
• •Incorporate "Dark, Lovely, and Bookish" Keywords: Naturally weave in terms related to dark academia, cottagecore, macabre (in a "cozy" way), literary themes, and unique/vintage-inspired styles throughout all communications.
• •Maintain a Personal and Relatable Voice: Continue the friendly and approachable tone established by the founder. Use conversational language and share the passion behind the brand.
• •Highlight Inclusivity and Affordability: Subtly remind customers that the boutique caters to all sizes and aims for accessible pricing, reinforcing the value proposition.
• •Tell a Story: Encourage the idea that the products are not just items, but pieces that allow customers to express their unique identity and narrative. Connect products to feelings, aesthetics, and literary inspirations.

Social Perception

customers and the public likely perceive Wicked Whimsy Boutique as a source for unique, niche apparel and accessories that cater to alternative aesthetics like dark academia, cottagecore, and witchy or bookish themes. The engagement on TikTok suggests an appreciation for their specific style. The connection to an author likely appeals to a book-loving audience.

Copy Examples

• •Website Banner: "Wicked Whimsy Boutique: Where fierce meets lovely, and every find tells a story. Explore our dark academia, cottagecore, and bookish treasures for all."
• •Product Description (for a "Witchy Autumn Top"): "Embrace the season of cozy macabre with our Witchy Autumn Top. Perfect for crisp evenings, library wanderings, or simply feeling magically yourself. Dare to be different."
• •Social Media Post (TikTok/Instagram): "Calling all bookish souls and dark academia dreamers! 🖤📚 Our latest collection just dropped – think cozy knits, enchanting accessories, and pieces that whisper tales of old. What story will you tell? #WickedWhimsyBoutique #DarkAcademiaFashion #CottageCoreDream #BookishStyle #FierceAndLovely"
• •Email Newsletter Subject: "✨Unleash Your Inner Whimsy: New Arrivals & Author Signed Copies! ✨"
• •About Us Snippet (for social media bio): "Your haven for dark, lovely, and bookish finds. Wicked Whimsy Boutique offers unique clothing & accessories for the fierce, the lovely, and the wonderfully whimsical. Founded by author J.L. Vampa."