Brand Tone

aspirational yet accessible luxury

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Eco-Consciousness
• •Accessibility
• •Customer-Centricity
• •Creating Experiences

Best Practices

• •Lead with the Experience: Always frame product descriptions around the mood or memory the scent evokes. Use descriptive and emotive language to paint a picture for the customer.
• •Emphasize Core Values: Regularly incorporate keywords related to your values, such as "handcrafted," "eco-friendly," "natural," and "small-batch," into your copy.
• •Maintain a Personal Touch: Share behind-the-scenes content, introduce the founders, and engage with customer comments and reviews in a warm and personal manner. This reinforces the "approachable" aspect of the brand.
• •Balance Luxury with Accessibility: While using words that convey quality and luxury, ensure the overall tone remains grounded and welcoming. Avoid jargon or overly exclusive language.
• •Consistency Across Platforms: Ensure the brand voice is consistent across the website, social media channels, email marketing, and product packaging. This builds a strong, recognizable brand identity.

Social Perception

The public and customer perception of Wick.ed Aromas is highly positive. Customers often describe the scents as "amazing," "gorgeous," and "unforgettable." The brand is perceived as offering high-quality, long-lasting products that provide good value. The personal touch of the founders and their commitment to quality are frequently highlighted and appreciated by customers. The brand has successfully cultivated a loyal following that values the craftsmanship and unique scent profiles offered.

Copy Examples

• •Introducing 'Umbra Flora.' It's not just a scent; it's an experience. Let the sweet, perfumed notes fill your space, creating an elegant and unforgettable atmosphere. Hand-poured with love, for moments you'll cherish.
• •Breathe easy with our Greenhouse Breeze candle. Made with non-toxic, ethically sourced ingredients, it ’s a breath of fresh air for your home. Pure, clean, and calming – just the way nature intended.
• •From our hands to your home. Every Wick.ed Aromas candle is designed, poured, and packaged by our founders. It’s our promise of quality, from our family to yours.
• •Welcome autumn into your home. Our Echoes of Autumn collection captures the essence of the season with warm, spicy, and woody notes. Light a candle and let the cozy nostalgia begin.
• •Never be without your favorite scent. Join the Wick.ed Aromas Candle of the Month Club and discover exclusive fragrances delivered to your door. It’s the simplest way to keep your home feeling like a sanctuary.