Brand Tone

Ethical & Conscious, Appreciative & Respectful, Passionate & Personal, Authentic & Unique, Inspiring & Empowering

Brand Values

• •Ethical Sourcing & Fair Trade
• •Cultural Preservation
• •Authenticity & Quality
• •Empowerment
• •Uniqueness & Artistry

Best Practices

• •Highlight the unique artistry and craftsmanship of each Wayuu bag.
• •Emphasize the ethical sourcing and fair trade practices that empower Wayuu women artisans.
• •Incorporate storytelling to connect with customers on a personal level, sharing the story of Agnieszka and the Wayuu culture.
• •Use evocative language that conveys the beauty, tradition, and cultural significance of the bags.
• •Showcase the vibrant colors and intricate designs of the bags, emphasizing their handmade nature and individual uniqueness.

Social Perception

Customers are drawn to the beauty, uniqueness, and the story of empowerment and cultural heritage. The brand is perceived as ethical, authentic, and supportive of indigenous artisans and their communities.

Copy Examples

• •Discover the magic of Wayuu artistry. Each bag is a unique masterpiece, handcrafted with love and tradition by indigenous women artisans.
• •Empower women, preserve culture. Our Wayuu bags are ethically sourced, ensuring fair wages and sustainable practices for artisans and their families.
• •More than just a bag, it's a story. Own a piece of Colombian heritage and carry the spirit of the Wayuu people with you.
• •Experience the vibrant colors and intricate designs of our authentic Wayuu bags, each one a testament to the skill and creativity of its maker.
• •From our hands to your heart: Wichau is committed to providing original, 100% handmade products.