Brand Tone

Professional, Trustworthy, and Quality-Focused

Brand Values

• •Employee Appreciation and Well-being
• •Support for Local & Swiss Businesses
• •Sustainability and Quality
• •Flexibility and Customer-Centricity

Best Practices

• •Always Lead with the "Why": Start with the core value proposition—employee appreciation and well-being. The product (the box) is the "how," but the "why" is what resonates with HR and leadership teams.
• •Emphasize "Swissness" as a Quality Mark: Consistently use terms like "Swiss-made," "Local," and "Regional" to reinforce the values of quality, reliability, and support for the local economy. This is a key differentiator.
• •Leverage Trust Signals: Continue to prominently feature testimonials and the logos of well-known clients. This social proof is invaluable for a B2B brand and immediately builds credibility.
• •Maintain a Professional B2B Voice: Avoid overly casual slang or trendy marketing jargon. The tone should remain professional, confident, and service-oriented, speaking directly to the needs and challenges of business leaders.
• •Focus on Solutions, Not Just Products: Frame the copy around solving a problem for the client—e.g., "How to improve remote team morale?" or "Looking for a sustainable corporate gift?" Wiant.ch provides the solution, not just the product.

Social Perception

Highly positive, characterized by high-quality, accommodating, fast, flexible, and customer-friendly service. The "Brainbox" concept is seen as an innovative and relevant solution for employee engagement and boosting morale, particularly for remote/hybrid teams.

Copy Examples

• •Invest in Your Greatest Asset. Your team drives your success. Show your appreciation with a gift that nourishes performance and morale. Our curated Swiss "Brainfood" boxes are more than a gift; they're an investment in your people. Discover our corporate solutions.
• •Beyond the Usual: Meaningful Corporate Gifting. Move past generic gifts. Wiant.ch offers a memorable experience with locally sourced, high-quality Swiss products designed to boost well-being and focus. Flexible, customizable, and delivered with care. Thank your team the Swiss way.
• •The Easiest Way to Appreciate Your Remote Team. Connecting with your team, wherever they are, is vital. Our "Brainboxes" are a seamless, high-impact way to show you care. We handle the logistics of delivering premium Swiss-made treats, so you can focus on what matters most.
• •Quality You Can Taste. Service You Can Trust. We partner exclusively with Swiss producers to ensure every Wiant.ch gift box meets the highest standards of quality and sustainability. See why leading companies like Capgemini trust us to deliver appreciation to their teams.
• •A Swiss Tradition of Excellence, Delivered in a Box. Uphold your company's commitment to quality with a gift that reflects Swiss values. Our selection of organic and locally-sourced products supports Swiss businesses while providing a sophisticated and health-conscious gift for your employees and clients.