Brand Tone

Friendly and Approachable, Playful and Humorous, Creative and Enthusiastic, Customer-Focused and Appreciative, Informal and Casual

Brand Values

• •Creativity and Personalization
• •Quality
• •Customer Satisfaction
• •Fun and Joy
• •Community Engagement

Best Practices

• •Know Your Audience: Tailor language and references to appeal to fans of musicals, pop culture, and those who appreciate humour and personalized items.
• •Embrace Emojis and Personality: Use emojis (especially the 🌈) and a friendly, slightly informal tone consistently across all platforms to maintain approachability. Let Kerry's personality shine through.
• •Stay Authentic and Passionate: Continue to share enthusiasm for new designs, craft processes (where appropriate), and customer creations. Authenticity builds trust.
• •Keep it Playful (where appropriate): Don't shy away from the humour that characterizes some of the products, especially when promoting items like the Swear Bear range. Ensure it aligns with the specific product being promoted.
• •Prioritize Customer Interaction: Maintain the responsive and appreciative communication style in comments, messages, and review responses. This reinforces the customer-focused value.

Social Perception

Positive Customer Feedback, Responsive and Good Service, Niche Appeal, Trusted Small Business, Engaging Content

Copy Examples

• •Instagram Post for a New Musical-Inspired Mug: Calling all theatre nerds! 🎭✨ Your morning brew is about to get a standing ovation with our brand new [Musical Name]-inspired mug! Sip your way to a show-stopping day. Limited stock – snag yours before the curtain falls! #SomeCutsOverTheRainbow #MusicalMerch #GiftIdeas #WestEndMagic #BroadwayBound
• •Facebook Ad for Personalised Shadow Boxes: Got a favourite quote, a cherished memory, or an inside joke that needs a spotlight? ✨ Let us craft a bespoke shadow box that tells YOUR story! Perfect for birthdays, anniversaries, or just because. Drop us a message to create some magic! #PersonalisedGiftsUK #HandmadeWithLove #SomeCutsOverTheRainbow #UniqueKeepsakes #CraftyCorner
• •TikTok Video Script Teaser - showing a Swear Bear item: Feeling a bit sassy? 😉 Our 'Swear Bear' collection just dropped and it's exactly what your [mug/sticker collection/shot glass set] needs for a cheeky upgrade! 🌈🐻 Link in bio if you dare! #SwearBear #AdultingIsHard #FunnyGifts #SomeCutsOverTheRainbow #TikTokMadeMeBuyIt
• •Website Banner for a Sale: Rainbow Alert! 🌈✨ Brighten up your [Month] with 15% off all orders over £35! Stock up on your fave stickers, mugs, and unique gifts. Go on, treat yourself (or a friend!). Discount applied automatically at checkout. #SaleTime #HandmadeUK #ShopSmall #SomeCutsOverTheRainbow #GiftInspo
• •Email Newsletter Snippet promoting Cake Toppers: Level up your bakes! 🎂 Whether it's a milestone birthday or just a Tuesday treat, our custom cake toppers add that perfect finishing touch. From [Movie Theme] to your own unique design, let's make your cake unforgettable! See our latest creations here: [Link] #CakeToppers #CustomBakes #PartyIdeas #SomeCutsOverTheRainbow #CelebrationTime