Brand Tone

sophisticated, artistic, and informative. It can also be seen as community-oriented

Brand Values

• •Artistic Exploration and Inquiry: The brand emphasizes thinking about and exploring the meaning of art.
• •Collaboration and Solidarity: whynot.tokyo values working with a diverse range of individuals in the art field to deepen understanding and expand the possibilities of art.
• •Community Building: A core aim is to create a community through art.
• •Artist Support and Promotion: The platform is dedicated to showcasing and selling the works of contemporary artists.
• •Flexibility and Adaptability: The shift from a physical gallery to a mobile, project-based approach demonstrates adaptability.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, key messaging, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Understand Your Audience: Tailor the language and complexity to resonate with an audience interested in contemporary art, valuing intellectual engagement and aesthetic appreciation.
• •Focus on Storytelling: Go beyond just describing art; tell the story behind the artist, the artwork's concept, or the theme of an exhibition to create a deeper connection.
• •Maintain Authenticity: Ensure the tone reflects the genuine passion for art and the project's mission to support artists and build a community. Avoid overly commercial or generic language.
• •Consistency Across All Channels: Whether it's the website, social media, email newsletters, or press releases, the tone should be recognizable and consistent, reinforcing the brand's identity. Review content regularly to ensure adherence.

Social Perception

Within the art community, whynot.tokyo is perceived as a legitimate platform for contemporary art, associated with emerging and established artists, particularly Towa Takaya. It's seen as a space (both online and through its exhibitions) for discovering new art and engaging with the art scene.

Copy Examples

• •Instagram Post (New Exhibition): Immerse yourself in the ethereal landscapes of [Artist Name]. WHYNOT.TOKYO invites you to '[Exhibition Title],' a journey through [briefly describe theme/medium]. Opening [Date] at [Location/Online]. Discover the profound narratives woven into each piece. #WhyNotTokyo #ContemporaryArt #[ArtistName] #ArtExhibition #TokyoArt
• •Website Artist Spotlight: Delving into the intricate dialogue between [theme 1] and [theme 2], [Artist Name]'s latest collection, '[Collection Name],' challenges perceptions and evokes a visceral response. Explore their unique vision, exclusively at WHYNOT.TOKYO. [Link to artist page]
• •Facebook Event Announcement: Join us for an insightful artist talk with [Artist Name] as they discuss the inspiration and process behind their captivating works. WHYNOT.TOKYO is dedicated to fostering a deeper connection between artists and art enthusiasts. [Date], [Time], [Link to Event/RSVP]. Be part of the conversation. #ArtCommunity #ArtistTalk #WhyNotTokyoEvents
• •Product Description (Artwork): Towa Takaya's '[Artwork Title]' (2024). Oil on canvas, [Dimensions]. A mesmerizing exploration of [artwork's theme/subject], rendered with Takaya's signature mystical color palette and fluid lines. This piece invites the viewer into a contemplative space, reflecting on [deeper meaning/question]. Add this significant work to your collection. #TowaTakaya #JapaneseArt #ContemporaryPainting #ArtForSale #WhyNotArt
• •Newsletter Excerpt: This month, WHYNOT.TOKYO celebrates the spirit of artistic innovation. We're thrilled to present [Number] new artists pushing the boundaries of their mediums, alongside upcoming exhibitions designed to spark curiosity and dialogue. Explore our curated selection and connect with the vibrant pulse of contemporary art. [Link to website]