Brand Tone

Humorous, quirky, and lighthearted for novelty gifts; professional, trustworthy, and community-focused for marketplace stores (dolls).

Brand Values

• •Customer Satisfaction
• •Reliability and Trust
• •Niche Expertise & Curation
• •Passion for the Product

Best Practices

• •Segment Your Voice: Clearly distinguish between the two brand identities. Use the quirky, humorous tone for whowantsthisinc.com and the professional, knowledgeable, and community-centric tone for the eBay and Etsy stores. Do not mix them.
• •Embrace the "Weird & Wonderful": Lean into the core identity of the novelty site. Use puns, playful questions, and relatable, humorous scenarios in product descriptions, blogs, and ads. The brand name itself "Who Wants This?" is a great starting point for engaging copy.
• •Build Authority in the Niche: For the doll collector audience, use precise terminology. Highlight the condition, scale (e.g., 1/6 scale), and compatibility (e.g., "Fits Fashionistas") of items. This demonstrates expertise and builds trust.
• •Leverage Customer Feedback: Incorporate the language of your positive reviews into your marketing. Phrases like "expertly packaged," "just as described," and "wonderful service" can be powerful testimonials to feature on the site.
• •Maintain a Consistent "About Us" Story: Although the products differ, the "small family run operation" story is a strong, positive message. Consider adding a concise and friendly "About Us" page to the novelty gift site to unify the brand's trustworthy and passionate identity across all platforms.

Social Perception

The public perception of "Who Wants This Inc." is overwhelmingly positive, though segmented by platform. On eBay and Etsy, it is perceived as a highly reputable and top-rated seller within the doll collecting niche, praised for professionalism and integrity. For the novelty gift website, it is seen as a fun, quirky online store for unique gadgets and gag gifts, with no negative sentiment or scam associations.

Copy Examples

• •Your kitchen called. It's bored.
• •Tired of meetings that could have been emails? So is this mug. It won't file your reports, but it will hold your coffee with judgmental silence. The perfect desk companion for surviving corporate life.
• •Stop making boring rice. Seriously. Your cat wouldn't approve, and neither do we. Upgrade your meals from 'meh' to 'meow' with this purrfectly shaped mold.
• •Gifts for people who have everything. And for those who have a weird sense of humor.
• •Find the gift they'll actually talk about. Our collection of weird and wonderful finds is guaranteed to win birthdays, holidays, and white elephant exchanges. Shop now and embrace the strange.