Brand Tone

Enthusiastic, Passionate, Friendly, Community-Oriented, Confident, Bold, Authentic, Trustworthy

Brand Values

• •Quality & Natural Ingredients
• •Flavor & Versatility
• •Family & Legacy
• •Community Support (S.T.A.N.D.S.)
• •Passion & Determination

Best Practices

• •Emphasize natural ingredients and quality to build trust and justify the premium quality.
• •Share customer stories and highlight the brand's community involvement (S.T.A.N.D.S.).
• •Showcase the many ways the sauce can be used, encouraging experimentation.
• •Position Whoo Wop as an essential, go-to ingredient for a variety of culinary adventures.
• •Maintain an enthusiastic, friendly, and confident tone across all platforms.

Social Perception

Positive & Appreciative, Engaged Community, Seen as a Unique, High-Quality Product, Supportive of Small Business

Copy Examples

• •Get Your Whoo Wop On!
• •The only hot sauce you'll ever need.
• •Once you try the wop you can't stop!
• •No artificial anything, just pure, delicious, versatile sauce ready to elevate your favorite dishes.
• •Order online or find us in a Michigan store near you!