Brand Tone

friendly, vibrant, and health-conscious

Brand Values

• •Health and Naturalness
• •Sustainability and Environmental Responsibility
• •Quality and Taste
• •Convenience
• •Transparency
• •Innovation
• •Fun and Enjoyment

Best Practices

• •Develop a Tone of Voice Guide: Create a comprehensive document detailing the brand's personality, key messaging points, approved vocabulary (and words to avoid), and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Audience-Centric Language: Always speak the language of your target audience. For Wholey, this means using positive, energetic, and relatable terms. Use emojis where appropriate for the platform (like Instagram and TikTok) to enhance friendliness.
• •Highlight Benefits with Enthusiasm: Focus on how the products make the customer feel (energized, happy, healthy) and the problems they solve (quick healthy meals, no refined sugar) in an upbeat and positive manner.
• •Visual Consistency: Ensure that the visual elements (colors, imagery, video style) align with the vibrant and natural tone of the copy. Bright, appealing food photography and energetic lifestyle shots reinforce the brand message.
• •Engage Authentically: Respond to comments and messages in a consistently friendly and helpful tone. On platforms like TikTok, embracing trends and even lighthearted "fails" can make the brand more approachable and human, aligning with a fun, relatable voice.

Social Perception

modern, health-focused, and trustworthy brand

Copy Examples

• •Kickstart your day the Wholey way! ☀️ Our organic smoothie bowls are packed with goodness and ready in 60 seconds. Healthy just got seriously delicious. #WholeyOrganics #GoodMoodFood
• •Tired of boring breakfasts? So were we! That's why we created cereals that are 100% organic, plant-based, and sweetened naturally with dates. Taste the fun! 😉 #BreakfastRevolution #NaturallySweet
• •Fuel your adventures with Wholey! Our vibrant, nutrient-dense granolas are perfect for a pre-workout boost or a guilt-free snack. Pure energy, pure joy. ✨ #EatCleanPlayHard #OrganicGoodness
• •Say goodbye to sugar crashes and hello to sustained energy! 🙌 Wholey Organics is all about making breakfast better for you AND the planet. Deliciously responsible. #VeganBreakfast #SustainableLiving
• •Breakfast should be a celebration, not a chore! 🎉 Dive into our colorful world of #mouthwatering organic treats. What Wholey creation are you making today? Share your pics! #WholeyGang #HealthyHabits