Brand Tone

Helpful, Informative, Enthusiastic, Aspirational, Practical, DIY-Focused, Friendly, and Approachable

Brand Values

• •Quality and Craftsmanship
• •DIY Empowerment/Achievability
• •Versatility and Personalization
• •Natural and Eco-Friendly
• •Affordability and Value
• •Customer Focus (aspired)
• •Family and Lifestyle Enhancement

Best Practices

• •Focus on the 'Why': Always tie the product features back to the customer's aspirations – creating a retreat, family fun, a practical solution, or the satisfaction of DIY. Emphasize the lifestyle enhancement.
• •Use Empowering and Encouraging Language: Words like 'you can build it,' 'your dream,' 'create,' 'unleash,' and 'achieve' reinforce the DIY spirit and customer capability.
• •Highlight Simplicity and Support: Continuously reassure customers about the ease of assembly ('simple instructions,' 'easy-to-assemble,' 'no prior knowledge needed for some') and the availability of support.
• •Be Authentic and Transparent: Clearly communicate what's included in the kits, the nature of the materials (natural, eco-friendly wood), and any requirements (like foundation prep or finishing).
• •Showcase Versatility with Inspiring Examples: Use vivid descriptions and imagery (where applicable) to show the many ways the cabins and structures can be used, sparking the customer's imagination (e.g., 'backyard pub, an area to workout or a retreat for entertaining').

Social Perception

Positive for Playhouses, Mixed for Cabins based on limited external reviews, Seen as a DIY Solution Provider, Innovative (Checkout Process), Limited Broad Awareness

Copy Examples

• •Headline: Your Dream Backyard Retreat, Built by You. Body: Imagine a cozy garden office, a fun-filled kids' playhouse, or your very own man-cave. With Whole Wood Cabins' easy-to-assemble DIY kits, you're not just buying a structure, you're building memories. Crafted from beautiful, eco-friendly Nordic wood, your perfect space is waiting. Start your project today!
• •Headline: Weekend Project, Years of Joy. Body: Don't just dream about extra space – create it! Our DIY cabin kits are designed for straightforward assembly, many in just a weekend. From she-sheds to saunas, find the perfect, affordable addition to your lifestyle. Quality materials, simple instructions. What will you build?
• •Headline: Unleash Your Inner Builder. Quality Wood, Simple Plans. Body: Whole Wood Cabins delivers everything you need to construct a stunning, durable wood cabin, playhouse, or shed. Our premium kits are made from natural, sustainable wood, ensuring a beautiful and lasting addition to your property. Get ready for a rewarding DIY experience!
• •Headline: More Room for Life. More Joy in Your Backyard. Body: Expand your living space the smart way. Whether it's a quiet hunting cabin, a vibrant kids' play zone with WholeWoodPlayhouses, or a stylish garden shed, our DIY kits offer an affordable and satisfying solution. Built with passion, designed for you.
• •Headline: The Perfect Escape? It's in Your Backyard (and You Can Build It!). Body: Create a sanctuary, a hobby room, or a fun family hub with a Whole Wood Cabin. Our versatile DIY kits are surprisingly simple to assemble and are crafted from high-quality, natural wood. Add lasting value and endless possibilities to your home. Explore our range!