Brand Tone

Informative, Encouraging, and Health-Conscious

Brand Values

• •Health and Wellness
• •Quality and Functionality
• •Convenience and Accessibility
• •Taste and Enjoyment
• •Customer-Centricity

Best Practices

• •Prioritize clarity and information: Always provide clear, concise, and accurate information about nutritional benefits (macros, key ingredients, dietary suitability like keto, gluten-free). Use straightforward language that's easy to understand.
• •Be Genuinely Encouraging and Supportive: Use positive language that empowers customers on their health journey. Focus on solutions and how your products can help them achieve their goals without making them feel deprived. Avoid overly technical jargon unless explaining a specific benefit.
• •Maintain a Health-First Focus: Ensure that the primary message always ties back to health, wellness, and the wholesome nature of the products. Highlight the 'good-for-you' aspects consistently.
• •Use Authentic and Relatable Language: Speak to your audience in a way that resonates with their experiences and challenges (e.g., missing certain foods on a diet, looking for convenient healthy options). Share user-generated content and testimonials where appropriate to build community and trust.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the informative, encouraging, and health-conscious tone should be uniform. Develop brand voice guidelines to help all team members stay aligned.

Social Perception

Wholesome Provisions is generally perceived by customers as a provider of specialty health food products, particularly catering to keto, low-carb, and high-protein diets.

Copy Examples

• •Fuel your day the wholesome way! 💪 Our Keto Protein Cereal packs 15g of protein and only 4g net carbs per serving, so you can enjoy a delicious, crunchy breakfast without derailing your goals. What's your favorite way to enjoy it? #WholesomeProvisions #KetoBreakfast #LowCarbLiving #HealthyEating #ProteinPacked
• •Deliciously Healthy, Guilt-Free Indulgence. Discover Wholesome Provisions: Your partner in low-carb, high-protein, and keto-friendly eating. Explore our range of flavorful foods designed to support your wellness journey. Eat well, live fully. [Shop Now]
• •Tired of missing out on pasta night? We get it! Our Lupin Protein Pasta (19g protein, 4g net carbs!) is here to bring back your favorite meals. Try this simple, satisfying Keto Lemon Garlic Shrimp Lupin Pasta recipe tonight and rediscover the joy of healthy, flavorful eating. Get the Recipe ->
• •Starting Keto? It doesn't have to be complicated or bland! Wholesome Provisions offers a wide array of delicious, keto-friendly essentials like protein chips, bread, and even hot chocolate to make your transition smooth and enjoyable. Conquer your cravings the smart way. Learn More & Get 10% Off Your First Order! #KetoDiet #LowCarbHighFat #WholesomeProvisions #HealthyLifestyle
• •Satisfy your snack cravings the wholesome way! Our BBQ Protein Chips are crispy, crunchy, and packed with 14g of protein and only 6g net carbs. Made with quality ingredients, they deliver that smoky, tangy flavor you love without the guilt. Perfect for on-the-go, post-workout, or anytime you need a delicious, health-conscious pick-me-up. Fuel your body, delight your taste buds.