Brand Tone

Nurturing, Authentic, Positive, Friendly, Down-to-Earth & Natural

Brand Values

• •Natural & Clean Ingredients
• •Holistic Wellness
• •Handcrafted Quality & Efficacy
• •Customer-Centricity & Community
• •Cruelty-Free & Eco-Conscious
• •Transparency & Authenticity
• •Age-Inclusivity

Best Practices

• •Embrace "Wholesome" Language: Use words that evoke nature, care, gentleness, and well-being (e.g., nourish, nurture, gentle, pure, natural, handcrafted, love, healing, balance, soothing).
• •Speak Directly and Inclusively: Address the audience as "fam," "friends," or "fellow earth-lovers" to foster a sense of community and approachability. Use "we" to represent the brand and "you" to speak directly to the customer.
• •Be Authentic and Transparent: Share stories behind the products, explain ingredient choices honestly (even potentially complex ones like emulsifiers), and don't shy away from addressing customer concerns directly. Highlight the "handmade in small batches" aspect.
• •Maintain a Positive and Uplifting Voice: Focus on solutions, benefits, and the positive impact of a natural lifestyle. Even when addressing issues like pain or skin conditions, frame it with hope and the promise of relief.
• •Reflect Core Values Consistently: Ensure all copy reinforces key brand values such as natural ingredients, holistic wellness, cruelty-free practices, and customer care. This creates a cohesive and trustworthy brand identity.

Social Perception

Trusted & Effective, Natural & Safe, Caring & Genuine, High Quality, Community-Oriented

Copy Examples

• •Feeling those everyday aches and tensions? ✨ Our Calm Cream, lovingly handcrafted with nature's best like magnesium and arnica, is here to soothe your body and ease your mind. Just a little goes a long way to help you rediscover comfort and peace. What are you waiting for? Your wellness journey starts here! #WholesomeHippy #NaturalRelief #SelfCareSunday
• •From our Georgia kitchen to your home, every Wholesome Hippy product is a blend of nature's goodness and a whole lotta love. 🌿 We believe in skincare that’s kind to you and the planet. Join our hippy family and feel the difference! #HandmadeWithLove #CleanBeauty #WholesomeLiving
• •We're blushing! 🥰 So much love for our Eczema Rescue Cream! 'Absolute Magic, nothing else worked!' - Kelly. We're so grateful to be a part of your healing journey. Discover the gentle power of nature for your skin. #CustomerLove #RealResults #NaturalSkincare
• •Ever wonder what makes our Super Sleepy Time Calm Cream so dreamy? 🌙 It’s packed with calming chamomile, magnesium, and Vitamin D3 – all natural, all ready to help you drift off peacefully. No nasties, just pure, wholesome goodness for your best rest yet! #SweetDreams #NaturalSleep #WholesomeIngredients
• •Hey Hippy Fam! 👋 What's your favorite way to unwind and practice self-care? Share your tips below! We love learning from our amazing community. Remember, taking a moment for yourself is pure magic. ✨ #WholesomeCommunity #SelfCareTips #SpreadTheLove