Brand Tone

Supportive and Empathetic, Informative and Educational, Eco-conscious and Responsible, Friendly and Approachable, Trustworthy and Reassuring

Brand Values

• •Sustainability and Environmental Responsibility
• •Health and Wellbeing of Babies
• •Convenience and Support for Parents
• •Community
• •Quality

Best Practices

• •Always Emphasize "Wholesome": Focus on health, nature, purity, and well-being for both baby and planet.
• •Speak Parent to Parent: Use a supportive, understanding, and slightly informal tone.
• •Balance Eco-Consciousness with Convenience: Highlight both benefits equally.
• •Be Informative and Reassuring: Clearly explain how the service works and the benefits of cloth diapering.
• •Maintain a Positive and Uplifting Voice: Focus on the positive outcomes: happy babies, healthier planet, easier parenting.

Social Perception

A Problem-Solver, Eco-Friendly Champion, Trustworthy and Reliable, Supportive of New Parents, A Health-Conscious Choice

Copy Examples

• •Headline: Tired of diaper guilt? Make the wholesome switch, effortlessly. Body: Love the idea of cloth diapers but not the laundry mountain? Wholesome Diaper Co. delivers fresh, clean, eco-friendly cloth diapers to your door and whisks the dirty ones away. Gentle on your baby, gentle on the planet, and a total game-changer for you. Sign up today for a happier baby and a healthier Earth!
• •Headline: Breathe Easy, Baby. Naturally Soft & Chemical-Free Diapering. Body: Your baby’s delicate skin deserves the best. Our 100% cotton cloth diapers are professionally cleaned with plant-based detergents, pH balanced, and incredibly soft. Say goodbye to harsh chemicals and hello to fewer rashes. Experience the wholesome difference.
• •Headline: Join the Wholesome Family: Making a Difference, One Diaper Change at a Time. Body: Choosing Wholesome Diaper Co. means more than just convenience. It means joining a community of parents committed to a healthier planet for our little ones. Together, we’ve kept millions of disposables out of landfills! Start your service and be part of the change.
• •Headline: Simplify Parenthood. The Eco-Friendly Diaper Service That Does the Dirty Work for You. Body: Juggling it all? Let us take one thing off your (overflowing) plate. With Wholesome Diaper Co., you get all the benefits of cloth diapering – a happy baby, a lighter eco-conscience – with zero extra laundry. Weekly service, pure convenience.
• •Headline: Less Rash, More Snuggles. Discover the Comfort of Wholesome Cloth Diapers. Body: Many parents report fewer diaper rashes when they switch to our breathable, all-cotton cloth diapers. Give your baby the ultimate comfort and keep their skin happy and healthy. Try Wholesome Diaper Co. and see the gentle difference.