Brand Tone

Informative and Experienced, Value-Oriented and Direct, Traditional and somewhat Rustic, Resilient (in customer service responses)

Brand Values

• •Heritage and Experience
• •Wide Selection and Availability
• •Affordability
• •Growth and Nature
• •Customer Provision (though execution is debated by some customers)

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., 'experienced, trustworthy, helpful, value-driven') and provide examples of do's and don'ts. This ensures anyone writing copy understands the target.
• •Prioritize Customer Benefit and Reassurance: While highlighting experience and price is good, shift the focus to *how* this benefits the customer. Address potential concerns proactively in copy (e.g., 'Our bare root plants are carefully packaged to ensure they arrive healthy and ready for planting, complete with our success guide').
• •Maintain Honesty and Transparency: Acknowledge the nature of shipping live plants (especially bare root) and set clear expectations. If issues arise, ensure customer service communication aligns with a helpful and fair tone. Avoid over-promising.
• •Use Consistent Terminology and Storytelling: Reinforce the 'family-owned,' '70+ years,' and 'wide selection' aspects consistently but naturally across all platforms (website, emails, social media). Tell the story of the nursery.
• •Show, Don't Just Tell, Quality: Use high-quality imagery and videos of healthy plants in the nursery and successfully established in customer gardens (with permission). Customer testimonials that align with the desired tone and highlight positive experiences can be powerful. Ensure copy reflects this commitment to quality beyond just stating it.

Social Perception

A Go-To for Bulk or Specific Needs, A Gamble for Some, Knowledgeable Resource (for some), Traditional, Not Trendy

Copy Examples

• •Headline: Bring Your Landscape to Life: 70+ Years of Growing, Shipped to Your Door. Body: At Tennessee Wholesale Nursery, we're more than just a nursery; we're three generations of plant passion. Discover quality, locally-grown trees, shrubs, and perennials at prices that help your garden—and your budget—flourish. Every plant packed with care, ready for its new home.
• •Headline: Native Plants, Naturally Priced. Create Your Eco-Oasis! Body: Looking for resilient native plants that support local wildlife and thrive in your soil? Explore our extensive collection of vibrant wildflowers, sturdy trees, and lush ferns. Grow a greener world, starting with your backyard. Expert advice available!
• •Headline: Your Project. Our Plants. Unbeatable Wholesale Value. Body: Landscapers and large-scale gardeners, rejoice! Get access to robust, healthy plants in the quantities you need, without breaking the bank. From hardy live stakes to flourishing perennials, we’re your trusted partner for projects big and small. Quality guaranteed from our fields to yours.
• •Headline: Bare Root, Big Potential. Smart Savings for Savvy Gardeners. Body: Get more green for your money! Our bare root plants are a fantastic, budget-friendly way to establish a beautiful garden. Shipped dormant and ready to thrive, they quickly adapt and grow. We provide detailed planting guides to ensure your success.
• •Headline: From Our Family Farm to Your Family Garden. Planting Dreams Since 1949. Body: For over 70 years, Tennessee Wholesale Nursery has been dedicated to helping families and businesses create beautiful, thriving green spaces. We take pride in our vast selection and our commitment to providing healthy plants. Let our experience help your garden grow. See what's new this season!