Brand Tone

Authentic, Empowering, Community-Focused, Educational, Proud & Resilient, Contemporary & Innovative

Brand Values

• •Authenticity: Offering 100% Native-designed products and rejecting 'Native-inspired' fakes.
• •Ethical Practices: Ensuring Native artists are fairly compensated and retain ownership of their work. Providing an ethical alternative for consumers.
• •Cultural Preservation & Celebration: Showcasing and preserving Native American art, culture, and stories.
• •Empowerment & Economic Opportunity: Building business capacity for Native artists and creating economic opportunities within the Native community.
• •Community & Collaboration: Working closely with Native artists and being owned by the Snoqualmie Tribe.
• •Stewardship & Responsibility: Recognizing the importance of cultural resources and making decisions based on cultural values. The name 'Eighth Generation' itself reflects the intertribal value of considering the impact of decisions on future generations.
• •Reclamation & Resilience: Actively working to reclaim the market for Native art and challenging stereotypes.

Best Practices

• •Always Emphasize Authenticity: Clearly state that products are '100% Native-designed' and use the 'Inspired Natives®, not Native-inspired' tagline where appropriate.
• •Highlight Artist Collaboration: Feature the artists behind the designs, sharing their stories and tribal affiliations to reinforce the human connection and cultural significance.
• •Communicate Values Explicitly: Regularly incorporate messages about ethical sourcing, fair compensation for artists, and the brand's mission to combat cultural appropriation.
• •Maintain a Respectful and Educational Voice: Inform your audience about the cultural significance of designs (where appropriate and with artist permission) and the importance of supporting Native-owned businesses.
• •Showcase Community Impact: Share how the business benefits the Snoqualmie Tribe and the broader Native artist community, reinforcing the brand's commitment beyond profit.

Social Perception

Positive & Respected, Ethical & Trustworthy, Culturally Significant, Empowering Force, High Quality, Advocate Against Appropriation

Copy Examples

• •Headline: Beyond Inspired: Own Authentic Native Design. Body: At Eighth Generation, every piece tells a story, crafted by Native artists. Support authentic talent and bring home a tradition. #InspiredNativesNotNativeInspired
• •Headline: Wear Your Values. Choose Eighth Generation. Body: Our 100% Native-designed wool blankets and lifestyle goods are more than just products; they're a commitment to ethical practices and cultural preservation. Wrap yourself in authenticity.
• •Headline: Empowering Artists. Enriching Culture. Body: We are Native-owned and dedicated to lifting Native artists. Your purchase directly supports their craft and our shared heritage. Discover the difference.
• •Headline: The Future is Indigenous. Invest in Authenticity. Body: Eighth Generation is reclaiming the narrative, one beautiful design at a time. Join us in celebrating Native excellence and innovation.
• •Headline: From Our Hands to Your Home: The Eighth Generation Promise. Body: Experience the quality and spirit of 100% Native-designed goods. We're building a legacy of empowerment and cultural respect, seven generations and beyond.