Brand Tone

Friendly, relatable, and enthusiastic, with a casual and conversational style using colloquialisms and emojis, reflecting authenticity and humor.

Brand Values

• •Convenience and Practicality
• •Safety and Responsibility
• •Quality and Trust
• •Family and Community
• •Australian Identity

Best Practices

• •Always Use the "Go on... Have a Squeeze" Tagline: This is a consistent and friendly call to action that reinforces the brand name and its casual, inviting tone. It appears across their website, social media, and third-party retailer sites.
• •Lead with the Problem-Solution Angle: Frame the product as the answer to common frustrations: breaking glass, saving weight and space, and pouring accurate drinks. This resonates directly with the target audience's experiences.
• •Maintain a Casual, Relatable Voice: Use contractions (like "it's" and "don't"), friendly questions, and emojis where appropriate (especially on social media). This approachability aligns with the brand's family-owned, down-to-earth identity.
• •Emphasize Key Values in All Messaging: Consistently weave in the core values of convenience, safety, responsibility, and quality. Repetition of terms like "food-grade," "no glass," and "perfect pour" will solidify these concepts in the consumer's mind.
• •Incorporate the "Aussie" and "Family-Owned" Story: When appropriate, mention the brand's Australian and family origins. This builds authenticity and a stronger connection with the audience, making the brand more than just a product.

Social Perception

Perceived as an innovative, practical, and high-quality solution, often described as a 'game changer' for outdoor activities. The family-owned narrative builds trust, fostering a desire to support a local business, and the product is widely recommended.

Copy Examples

• •Headline: No Glass, No Worries, No Guesswork. Body: Sick of rattling glass bottles on corrugated roads? The Standard Squeeze is your new best mate for every trip. Our durable, lightweight bottles let you pour a perfect 30ml shot every time. Less weight, less worry, more time for what matters. Go on... Have a Squeeze! Call to Action: Shop Now & Travel Lighter
• •Visual: Quick cuts of someone trying to pour a drink on a moving boat, spilling it, then switching to using The Standard Squeeze for a perfect, easy pour. Text Overlay: Boat Drinks Just Got An Upgrade! #TheStandardSqueeze #BoatingHacks #NoSpills Caption: Stop guessing and start squeezing! Perfect pours, even on the water. Tag a mate who needs this!
• •Headline: Pour the Perfect Drink, Every Time. Sub-headline: Say goodbye to broken glass and expensive pre-mixes. Our Aussie-owned, food-grade bottles are the ultimate solution for camping, parties, and life on the go. Button: Discover The Squeeze
• •Subject: It's Time for a Squeeze! 😉 Get 20% Off. Body: Hey [Name], getting ready for the long weekend? Don't forget your best travel buddy! Whether you're hitting the campsite, the beach, or a mate's BBQ, pack smart with The Standard Squeeze. For a limited time, get 20% off all our bottles. Stock up and make your next adventure a little easier. Call to Action: Shop the Sale
• •Headline: The Camper's Secret Weapon. Body: Ditch the heavy, breakable glass. The Standard Squeeze is the easiest way to pack and pour your favourite spirits. * Food-Grade & BPA-Free * Perfect 30ml Pour Every Time * Lightweight & Unbreakable Tagline: Go On... Have a Squeeze!