Brand Tone

Artistic & Creative, Nurturing & Caring, Authentic & Transparent, Passionate & Dedicated, Eco-conscious & Natural

Brand Values

• •Natural & Organic Ingredients
• •Handcrafted Quality & Artistry
• •Creativity & Self-Expression
• •Sustainability & Eco-Friendliness
• •Transparency & Trust
• •Customer Well-being
• •Passion for Creation

Best Practices

• •Embrace Storytelling: Share the "why" behind products – the inspiration, the ingredient choices, the handcrafted process. This reinforces authenticity and the nurturing aspect.
• •Use Sensory & Evocative Language: Appeal to the senses, especially for candles and skincare. Describe scents, textures, and the feelings products evoke, using rich, artistic, and natural imagery.
• •Highlight "Handcrafted" and "Natural": Consistently weave these core values into product descriptions, social media posts, and all communications. Explain what these terms mean for the quality and uniqueness of the products.
• •Maintain Transparency: Be open about ingredients and processes. This builds trust and aligns with the authentic, caring tone.
• •Engage with an Artistic & Creative Voice: Even in simple communications, let the passion for art and creativity shine through. Use vocabulary that reflects artistry, beauty, and inspiration.

Social Perception

High-Quality & Unique, Trustworthy & Authentic, Artisan & Niche, Caring & Conscious

Copy Examples

• •Illuminate your moments with more than just light. Our new [Candle Name] candle is a hand-poured sculpture, blending natural soy wax with an enchanting [Scent Name] fragrance. Each one a unique piece of art, crafted to bring beauty and tranquility to your space. Experience the art of ambiance.
• •Born from a mother's love, crafted for your skin's embrace. WholEmollient [Product Name] uses only the purest natural ingredients, because we believe what you put on your body is as important as what you put in it. Nurture your skin, naturally.
• •From our hands to your home ✨. Witness the care and creativity poured into every EKK Candle Art piece. We’re passionate about natural goodness and unique designs. What are you hoping to see us create next? #HandcraftedWithLove #ArtisanMade #BehindTheArt
• •Unlock the secret to radiant, healthy hair, the WholEmollient way. Our new [Hair Oil Name] is a potent blend of organic oils like [mention 1-2 key ingredients], lovingly crafted in small batches to nourish your locks from root to tip. Pure, potent, and always transparently made. Discover the difference.
• •Adorn your sanctuary with art that speaks. Beyond candles and skincare, EKK Candle Art brings you handcrafted tufted rugs and unique art prints – each piece designed to infuse your home with personality and warmth. Curate a space that tells your story.