Brand Tone

Professional and Trustworthy

Brand Values

• •Quality and Craftsmanship
• •Heritage and Experience
• •Partnership and Service
• •Innovation and Style

Best Practices

• •Maintain a Professional Voice: Avoid overly casual language, slang, or humor. The copy should always reflect expertise and reliability.
• •Emphasize Heritage and Trust: Consistently weave the brand's long history and commitment to quality into the narrative to build credibility with business partners.
• •Focus on B2B Benefits: Frame product features in terms of what they mean for the optical retailer (e.g., "increase customer satisfaction with durable frames," "attract new clients with exclusive styles").
• •Use Keywords of Quality and Exclusivity: Regularly incorporate terms like "premium," "craftsmanship," "exclusive," "heritage," and "partnership" to reinforce brand values.
• •Be Clear and Direct: Provide straightforward information about products, ordering processes, and company values. The goal is to make it as easy as possible for a busy optical store owner to do business with Wholeframes.

Social Perception

Primarily shaped by its website narrative and on-site testimonials, Wholeframes is perceived by its B2B clients as a highly regarded, reliable, and dependable supplier of quality eyewear. Consumer perception is non-existent due to its B2B nature.

Copy Examples

• •Visionary Style, Unmatched Quality. Discover the new 2025 Infinity & Swing Collections. Elevate your offerings with the latest in eyewear innovation. Our new arrivals blend timeless craftsmanship with contemporary design, ensuring your customers find the perfect frame. Explore the collection and see the difference heritage makes.
• •A Legacy of Clarity Since 1979. We are more than a distributor; we are a family-run partner to optical professionals across Greece. With a heritage rooted in quality and a future-focused on innovation, we provide the eyewear that builds your reputation. Trust in our experience to frame your success.
• •Partner with Wholeframes and Enhance Your Eyewear Selection. Tired of inconsistent quality and fleeting trends? At Wholeframes, we offer exclusive access to the Swing and Infinity collections Dbrands renowned for their durability and style. Let us show you how our commitment to excellence and personalized service can benefit your store. Become a partner today.
• •Swing Eyewear: Unbreakable, Healthy, and Stylish. Introducing Swing, the pinnacle of resilient eyewear. Crafted from advanced TR-90 material, these frames are not only unbreakable and flexible but also BPA-free and hypoallergenic. Offer your clients the ultimate in comfort, safety, and modern design. Stock Swing and provide a frame for life.
• •The Clear Choice for Optical Professionals. Quality Eyewear. Reliable Partnership. Exclusive Distribution.