Brand Tone

Friendly and Approachable, Health-Conscious and Trustworthy, Playful and Enthusiastic, Proudly New Zealand

Brand Values

• •Health and Nutrition
• •Natural Ingredients
• •Quality and Taste
• •Convenience
• •Transparency
• •Family-Oriented
• •Local Production

Best Practices

• •Embrace "Amazeballs" Energy: Use positive, slightly playful, and enthusiastic language where appropriate. Let the fun of the brand name shine through.
• •Prioritize "Healthy & Natural": Always highlight the core benefits – natural ingredients, no refined sugar, gluten-free, dairy-free, nutritious. Be transparent about what's in (and not in) the products.
• •Keep it Kiwi: Subtly weave in the New Zealand identity – whether through "NZ Made," local slang (if appropriate and authentic), or imagery that resonates with a Kiwi lifestyle.
• •Speak to Your Audience Directly: Use "you" and "your" to create a friendly, conversational tone. Make customers feel understood and valued.
• •Be Clear and Concise: While being enthusiastic, ensure the core message about the product's benefits and ingredients is easy to understand quickly. Avoid overly technical jargon.

Social Perception

Positive Association with Health, Tasty and Enjoyable, Convenient, Trustworthy (for the Wholo Foods/Amazeballs NZ brand)

Copy Examples

• •Instagram Post (Image: Amazeballs in a hiking backpack): Fuel your Kiwi adventures the Amazeballs way! 🥝 Packed with natural goodness and zero refined sugar, our bliss balls are the perfect trail mates. Grab a pack and get exploring! #AmazeballsNZ #NZMade #HealthySnacks #AdventureFuel #NaturallyDelicious
• •Website Banner (Homepage): Seriously Delicious, Naturally Nutritious. ✨ Discover Amazeballs – your go-to for gluten-free, dairy-free, and guilt-free snacking. Made with love right here in NZ! [Shop Now Button]
• •Facebook Ad (Targeting health-conscious parents): Tired of sugar-loaded snacks for the kids? 🙋‍♀️ Amazeballs are the wholesome, tasty answer for happy lunchboxes and happy tummies! Packed with nuts and natural ingredients, not nasties. #ParentWin #HealthyKids #NZMadeSnacks #Amazeballs
• •Product Description Snippet (for a specific flavour, e.g., Peanut Butter Choc): Your tastebuds are in for a treat! Our Peanut Butter Choc Amazeballs are a dreamy combo of creamy peanut butter and rich cacao. All natural, totally tasty, and amazingly good for you. Snack time just got a whole lot better! 😉
• •Email Newsletter Subject Line: Get Ready to Go Nuts! 👋 Healthy, Happy Snacking Starts Here with Amazeballs!