Brand Tone

Edgy and Provocative, Independent and Passionate, Youthful and Trendy, Approachable and Customer-Focused (in service), Curated and Style-Conscious

Brand Values

• •Individuality and Self-Expression
• •Passion for Design and Trends
• •Quality
• •Customer Satisfaction
• •Supporting Independent Design

Best Practices

• •Embrace the Edge, But Stay Approachable: While the name is provocative, ensure the copy doesn't alienate. Balance the rebellious spirit with clarity and an inviting undertone, especially in customer service interactions, reflecting their positive review feedback.
• •Speak Your Audience's Language: Use contemporary, slightly irreverent language that resonates with a fashion-conscious, younger demographic familiar with alternative scenes. Avoid overly formal or corporate-speak.
• •Highlight Exclusivity and Individuality: Emphasize the curated nature of the collections, the presence of independent designers, and the idea that wearing WKB SDC items sets one apart.
• •Be Confident and Direct: The brand name itself is bold. The copy should reflect this with confident, straightforward messaging that gets to the point without unnecessary fluff.
• •Visuals and Voice Must Align: Ensure the rebellious and trendy tone of the copy is consistently matched by the photography, website design, and social media aesthetic. The imagery should be as carefully curated as the clothing.

Social Perception

Trendy and Fashion-Forward, Good Quality and Service, Edgy and Cool, Local Hub with Wider Reach

Copy Examples

• •Homepage Banner: Normal is Dead. Dress Accordingly. New Arrivals In-Store & Online.
• •Product Description (for a unique jacket): Not for the faint of heart. This isn't just a jacket, it's a statement. Limited pieces from [Designer Name] – because blending in is boring.
• •Instagram Post Caption (showcasing a new collection): Tired of the same old threads? We got you. The freshest drops from a-s-hell-is-here. 🔥 Link in bio before it's gone.
• •Email Subject Line (for a sale): Your Wardrobe Called. It's Screaming for This Sale. 😈
• •About Us Snippet: We didn't overthink the name. We don't overthink style. We just hunt down what's killer and bring it to you. Welcome to Who Killed Bambi SDC.