Brand Tone

fun, witty, and approachable

Brand Values

• •Fun and Entertainment
• •Accessibility and Ease of Use
• •Connection and Social Interaction
• •Quality and Cleverness

Best Practices

• •Embrace the Pun: Consistently use witty wordplay and puns related to mystery, crime, and dinner parties ("murderously good," "dead easy," "a night to die for"). This reinforces the brand's clever and humorous tone.
• •Focus on the "How": Always emphasize how easy and accessible the games are. Use phrases like "fully scripted," "no improvisation needed," and "the host can play too" to lower the barrier to entry for potential customers who may feel intimidated.
• •Highlight the "Why": Center the copy around the end benefit: creating connection and laughter. Frame the product not just as a game, but as a tool for a more memorable, interactive, and fun social event.
• •Maintain a Conversational and Enthusiastic Voice: Write as if you're talking to a friend who you're excited to share a great party idea with. Use contractions (you're, it's) and an upbeat, encouraging tone across all platforms, from the website to social media captions.
• •Speak Directly to the Occasion: Tailor copy to specific events you're targeting (e.g., Christmas, hen nights, New Year's Eve). This shows customers you understand their specific entertainment needs and makes the product feel more relevant and timely.

Social Perception

The public and customer perception of WhodunnitDinners is overwhelmingly positive. Customers see the brand as a reliable source for high-quality, fun, and well-structured entertainment. Reviews frequently use words like "fantastic," "genius," and "perfectly organised." The brand is perceived as helpful and responsive, with customers noting their gratitude for the support provided. The games are seen as a unique and superior alternative to more traditional party formats, praised for their ability to break the ice and ensure everyone gets involved. The detailed and comprehensive nature of the game kits is also a recurring point of positive feedback.

Copy Examples

• •Your next dinner party is dead easy to plan. Tired of the same old get-togethers? Serve up a side of suspense with a WhodunnitDinners murder mystery kit! Our fully scripted games are packed with puns, plots, and a crime to solve. No acting skills required just a killer sense of fun. Download and play tonight! #WhodunnitDinners #MurderMystery #DinnerParty #GameNight
• •Psst... We know who did it. (And you can too!) A crime, a cast of characters, and a killer evening await. Open up to uncover your next adventure.
• •Your hen party deserves more than just L-plates and bubbly. How about a little homicide? Our "Killer Queens" game is the perfect plot for a night your bride-to-be will never forget. #HenPartyIdeas #MurderMysteryGame #GirlsNightIn
• •Headline: Great company. Good food. A little bit of poison. Sub-headline: Host a murder mystery dinner that's to die for. Easy-to-play, fully scripted kits for any occasion.
• •Concept: A quick-cut video showing the "chaos" of a party: guests in costume pointing fingers, laughing, reading from scripts, and a final shot of the group cheering. On-screen text: "Don't just host a party. Host a crime scene." Caption: Turn your friends into suspects. Our murder mystery kits have everything you need for a night of backstabbing, blackmail, and belly laughs. Link in bio! #Whodunnit #PartyGames #MysteryNight