Brand Tone

Trustworthy and Reliable, Approachable and Friendly, Value-Oriented and Smart, Tech-Savvy and Informative, Enthusiastic and Engaging

Brand Values

• •Trustworthiness/Confidence
• •Quality
• •Customer Satisfaction
• •Affordability/Value
• •Sustainability
• •Transparency

Best Practices

• •Always Prioritize Trust and Transparency: Clearly state the refurbished nature of products, the testing process, and warranty information. Use clear, honest language. Avoid jargon that might confuse customers.
• •Highlight Value and Sustainability: Consistently message the benefits of buying refurbished – cost savings and positive environmental impact.
• •Maintain an Approachable and Friendly Voice: Use conversational language, especially on social media. Engage with comments and questions in a helpful and positive manner, just like their TikTok interactions.
• •Be Enthusiastic and Positive: Convey excitement about the products and the value they offer. Use emojis appropriately on platforms where they fit the tone (like TikTok and Instagram).
• •Ensure Clarity and Simplicity: Make it easy for customers to understand product features, benefits, and the purchasing process. Provide clear calls to action.

Social Perception

Positive, Trustworthy, Value Provider, Engaging (on TikTok)

Copy Examples

• •Headline: Smart Tech, Smarter Price. Your Favorite Brands, Renewed by WHMX. Body: Get the phone you love without the brand-new price tag. At WHMX Shop, we bring you top-quality refurbished smartphones from Apple, Samsung, and Google, all rigorously tested and backed by our 30-day guarantee. Shop smart, live sustainably. Visit us at whmxshop.com!
• •Social Media Post (TikTok/Instagram): Visual: Dynamic video showcasing various phone models with happy customer faces (stock or user-generated). Text: ✨ Upgrade Your Tech, Not Your Budget! ✨ WHMX Shop has the best deals on awesome refurbished smartphones. 📱♻️Reliable, guaranteed, and delivered FREE anywhere in Mexico! What are you waiting for? 😉 #WHMX #Renovado #SmartphonesConEstilo #AhorraInteligente
• •Email Subject: Psst... Your Next Phone is Waiting (and it's a steal!) Body: Hi [Customer Name], Tired of overpaying for the latest tech? At WHMX Shop, we believe everyone deserves a fantastic smartphone. That's why we offer expertly refurbished devices from top brands at prices that make sense. Plus, every purchase is an eco-friendly choice! Explore our latest arrivals and find your perfect match with confidence. [Link to Shop]
• •Website Banner: Trust WHMX: 13 Years Delivering Quality Refurbished Tech. Sub-text: High-performance smartphones. Unbeatable prices. 30-day warranty. Shop with confidence.
• •Promotional Ad: 🔥 HOT DEAL ALERT! 🔥 Don't miss out on [Specific Phone Model] - Renewed to perfection by WHMX Shop! Looks like new, works like new, saves you BIG. Limited stock – grab yours now and enjoy free shipping! [Link to Product]