Brand Tone

Friendly and Approachable, Nostalgic and Heritage-Focused, Service-Oriented and Efficient, Quality-Conscious

Brand Values

• •Personalization
• •Customer Satisfaction
• •Quality Craftsmanship
• •Accessibility and Affordability
• •Family Business Ethos
• •Celebration of British Heritage

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer and their needs/desires (e.g., "Your memories," "Create your unique gift").
• •Maintain a Friendly, Conversational Style: Use approachable language, contractions (like "we're" or "it's"), and avoid overly formal or technical jargon unless explaining a specific process like sublimation.
• •Highlight Quality and Care: Regularly mention aspects like "beautifully made," "quality you can trust," "made with care," or specific quality features like "protective lacquer."
• •Incorporate the "Family Business" and "British-Made" Aspects (where appropriate): These elements can build trust and appeal to specific customer segments. Reinforce the personal touch and connection to heritage.
• •Be Clear and Direct about Services: Ensure calls to action are straightforward and that the range of personalized products and art prints is easily understood. Promptly address common questions, like shipping.

Social Perception

Positive for Personalized Gifts, Associated with "Whitworth", Local and Family-Oriented, Reliable for Bespoke Items

Copy Examples

• •Homepage Banner for Personalized Gifts: "Your Memories, Beautifully Made. Create unique, heartfelt gifts from your favourite photos. From custom mugs to stunning canvas prints, we bring your cherished moments to life with quality you can trust. Start creating today!"
• •Social Media Post (Facebook/Instagram) for R.P. Whitworth Prints: "Step into the timeless beauty of Britain with an R.P. Whitworth print. Each piece, a nostalgic journey through our beloved landscapes and heritage. Perfect for your home or as a thoughtful gift. Explore the collection on our website! #WhitworthPrints #BritishArt #HeritageHome"
• •Product Description (Personalized Puzzle): "Piece together your favourite memories! Our custom 1000-piece (or 500-piece) puzzles transform your photos into hours of fun and a beautiful keepsake. Made with care right here in Lancashire, it’s the perfect personal gift for any occasion."
• •Email Newsletter Subject Line: "✨ A Little Something Special: Personalized Gifts & New Art!" Email Body Snippet: "Hello [Customer Name], Looking for a truly unique gift or a special piece of art to brighten your space? At Whitworth Prints, a family business right here in Lancashire, we lovingly create personalised treasures from your photos and offer beautiful prints capturing Britain's charm..."
• •About Us Snippet (Website): "More Than Just Prints, It's Personal. We're Whitworth Prints, a family-run business passionate about helping you celebrate your memories and adorn your life with unique art. Whether it's a custom photo gift made with care or a beautiful R.P. Whitworth print evoking British nostalgia, quality and friendly service are at the heart of everything we do."