Brand Tone

Aspirational & Confidence-Boosting, Friendly & Relatable, Promotional & Value-Oriented, Enthusiastic & Positive

Brand Values

• •Effectiveness
• •Affordability/Value
• •Safety & Quality
• •Confidence & Beauty
• •Customer Connection/Family

Best Practices

• •Prioritize Confidence & Positivity: Frame all communication around the positive outcome of a brighter, more confident smile. Use uplifting and encouraging language.
• •Maintain a Friendly & Approachable Voice: Even when being promotional, keep the language accessible and relatable, like talking to a friend. Incorporate the 'family-owned' aspect where appropriate to build trust.
• •Clearly Communicate Value & Key Differentiators: Consistently highlight the benefits (effectiveness, safety, vegan, cruelty-free, made in USA, sensitivity-free options) alongside promotional offers to reinforce the brand's value proposition.
• •Be Transparent (Within Marketing Strategy): While the discount strategy is a core part of the brand, ensure product descriptions and claims about ingredients and safety are accurate and easily verifiable. Address potential concerns like sensitivity by highlighting peroxide-free options.
• •Engage with User-Generated Content Authentically: When sharing customer testimonials or before-and-afters, maintain an enthusiastic yet genuine tone. Acknowledge the customer's journey and celebrate their results to foster a sense of community.

Social Perception

Generally positive due to reported whitening results and discounts, but mixed due to concerns about effectiveness, side effects (gum irritation), pricing strategy, and potential bias in influencer reviews.

Copy Examples

• •Headline: Unlock Your Most Confident Smile – Affordably! Body: Dream of pearly whites without the dental office price tag? Whitewithstyle brings you effective, enamel-safe whitening from the comfort of your home. Shine brighter, smile bigger! #WhiteWithStyle #ConfidentSmile
• •Headline: Your At-Home Glow-Up Starts Here! Body: Get ready to dazzle! Our easy-to-use teeth whitening kits are designed for visible results, minus the sensitivity. Vegan, cruelty-free, and made with love in the USA. Join the Whitewithstyle family! #SmileTransformation #VeganBeauty
• •Headline: Coffee Lover? Wine Enthusiast? We Got You. Body: Don't let your favorite treats dull your sparkle! Whitewithstyle effectively lifts stains to reveal a radiant smile. Grab your kit with our special offer today and keep enjoying life, with style! #BrightSmile #TeethWhitening
• •Headline: Sensitivity-Free Whitening? Yes, Please! Body: Experience the joy of whiter teeth without the worry. Our specially formulated gels, including peroxide-free options, are gentle on your enamel while delivering stunning results. Feel good about your smile! #GentleWhitening #HealthySmile
• •Headline: From Our Family to Yours: A Brighter Smile is a Gift! Body: As a small, sister-owned business, we pour our hearts into creating products that make you feel amazing. Try Whitewithstyle and see why our customers feel like part of the family. Your journey to a luminous smile starts now! #FamilyOwned #CustomerLove #USAQuality