Brand Tone

Elegant, supportive, and professional. Friendly and approachable, yet sophisticated and expert. Infused with a personal, heartfelt, encouraging, and empowering quality.

Brand Values

• •Aesthetic Excellence: Commitment to providing beautiful, modern, minimalist, and timeless designs.
• •Empowerment and Support: Mission to empower and support creatives by making high-end design accessible and stress-free.
• •Quality and Professionalism: Dedication to helping clients achieve a professional and aesthetic brand presence.
• •Simplicity and Accessibility: Ensuring templates are user-friendly and easy to customize for all skill levels via Canva.

Best Practices

• •Lead with "Elegant" and "Timeless": Always use language that evokes sophistication and classic beauty. Words like "elegant," "timeless," "refined," "aesthetic," and "minimalist" should be staples in your brand vocabulary.
• •Emphasize Empowerment and Ease: Frame your products as tools that empower photographers and make their lives easier. Use phrases like "effortlessly customize," "save hours of time," and "elevate your brand with confidence."
• •Speak to the "Creative Soul": Address your audience directly and with understanding. Use terms like "creative souls," "fine art photographers," and "visual storytellers" to build a connection with your niche market.
• •Maintain a Supportive and Gentle Tone: Your copy should feel like a helpful friend offering expert advice, not a cold corporation. Use a warm, encouraging, and slightly romantic tone, reflecting the founder's persona.
• •Showcase Professionalism and Value: While the tone is supportive, always underline the professional-grade quality of the templates. Highlight how they help create a high-end client experience and are a smart investment for a creative business.

Social Perception

Overwhelmingly positive. Viewed as a high-quality, trustworthy, and expert resource for photographers seeking to improve their branding. Customers perceive templates as valuable investments that save time and attract ideal clients. The founder, Jutta, is seen as helpful and a delight to work with.

Copy Examples

• •Introducing 'The Serene Collection' — where timeless elegance meets modern minimalism. Elevate your client experience from the very first hello with our new pricing guide template. Designed for the fine art photographer who believes in the power of a beautiful first impression. Effortlessly customizable in Canva. Link in bio to bring this serenity to your brand.
• •You capture the timeless moments. We’ll design the timeless brand. Professional, aesthetic Canva templates for photographers who pour their heart into their art. Explore the studio.
• •Hello [Photographer's Name], Imagine sending a wedding guide to your clients that feels as romantic and considered as the images you create. Our 'Modern Romance' Welcome Guide is more than a template; it's an experience. With pre-written copy and a layout that breathes elegance, it’s designed to save you time and captivate your couples. Tell your story, beautifully.
• •Struggling with design? Let us help. Our Canva templates for photographers are the secret to a polished, professional brand that books your dream clients. From pricing lists to Instagram grids, discover designs that reflect the quality of your work.
• •Feel confident and professional with every client interaction. This bundle of client contract and invoice templates from our 'Ophélie' collection ensures your business essentials are as beautiful as your portfolio. Created by a photographer, for photographers, so you can focus on what you do best. Fully editable in Canva.