Brand Tone

Friendly, Whimsical, Community-Oriented, Nostalgic, Charming

Brand Values

• •Local Heritage and Identity
• •Uniqueness and Novelty
• •Customer Experience
• •Joy and Whimsy
• •Quality/Curated Selection

Best Practices

• •Embrace Local Charm: Always weave in references to Brevard, its unique culture, and, of course, the white squirrels. Use language that evokes the feeling of a friendly small town.
• •Inject Whimsy and Fun: Don't be afraid to use playful language, puns (squirrel-related or otherwise, if appropriate), and enthusiastic descriptions. Highlight the joy and novelty of your products.
• •Be Genuinely Friendly and Approachable: Write as if you're talking to a friend. Use warm, inviting language. If appropriate for the platform, use emojis to convey emotion.
• •Highlight Uniqueness and Discovery: Emphasize that the shop offers items that are not easily found elsewhere – "treasures," "unique finds," "keepsakes."
• •Stay Community-Focused: Share news about local events, celebrate local identity, and foster a sense of belonging. Your copy should reflect that you are an integral part of the Brevard community.

Social Perception

Iconic Local Shop, Tourist Attraction/Must-Visit, Friendly and Charming, Fun and Eclectic, Dog-Friendly

Copy Examples

• •Headline: Brevard's Coziest Corner for Unique Finds & Squirrelly Delights! Body: Step into the White Squirrel Shoppe on historic Main Street and discover a treasure trove of gifts that tell a story. From our famous white squirrel keepsakes to charming home décor and fun novelties, there's a smile waiting in every aisle. Your Brevard adventure starts here!
• •Social Media Post (with a picture of a new quirky product): Warning: May cause spontaneous giggles! 😉 Our latest arrival is here to add a little extra whimsy to your day. Perfect for that friend who has everything or, let's be honest, a treat for yourself! Swing by and see what other fun surprises we have in store. #WhiteSquirrelShoppe #BrevardNC #UniqueGifts #ShopLocal
• •Product Description (for a white squirrel t-shirt): Wear your Brevard pride! This super-soft tee features our town's most famous fluffy resident. It's not just a t-shirt, it's a memory of mountain breezes, friendly faces, and the magic of our white squirrels. Grab yours and carry a piece of Brevard wherever you go!
• •Email Newsletter Snippet (promoting a local event): The White Squirrel Festival is just around the corner, and we're nuts with excitement! 🐿️ Stop by the Shoppe during the festivities for exclusive deals and to grab your official white squirrel gear. Let's celebrate our amazing town together! #BrevardLove #WhiteSquirrelFestival
• •Website "About Us" Excerpt: More than just a shop, we're a little piece of Brevard's heart. Inspired by the playful white squirrels that scamper through our town (and even gave us our name!), the White Squirrel Shoppe is your happy place for finding unique souvenirs, charming gifts, and a friendly welcome. Pawsitively a must-visit! 🐾