Brand Tone

friendly, approachable, empowering, conversational, and enthusiastic, like a trusted friend.

Brand Values

• •Quality
• •Customer Satisfaction
• •Female Empowerment
• •Accessibility

Best Practices

• •Use a Conversational and Friendly Tone: Write as if you are talking to a friend. Use contractions (e.g., you're, it's) and an upbeat, positive voice.
• •Highlight the "For Women, By Women" Aspect: Continuously reinforce the message of female empowerment and community. Share stories about how the pieces are selected and the women behind the brand.
• •Incorporate User-Generated Content and Testimonials: Sharing customer photos and reviews builds social proof and reinforces the brand's commitment to customer satisfaction.
• •Maintain a Personal Touch: Continue to have the owner involved in social media and customer communications. This personal connection is a key differentiator and builds brand loyalty.
• •Focus on How the Clothes Make You Feel: Instead of just listing product features, describe the feeling and confidence one gets from wearing White Rose Outlet pieces. Use emotive and empowering language.

Social Perception

Trustworthy and reliable online boutique offering unique, high-quality clothing at reasonable prices, with a valued personal touch from the owner.

Copy Examples

• •Stop scrolling! ✋ Your new favorite dress has just landed. The 'Sunset Dreamer' maxi is all about effortless style and all-day comfort. Perfect for brunch with the girls or that upcoming vacation. Hand-picked just for you! Tap to shop before it's gone! #WhiteRoseOutlet #NewCollection #SummerStyle
• •Tired of the same old styles? At White Rose Outlet, we believe every woman deserves a wardrobe that makes her feel amazing. We carefully select unique, high-quality pieces at prices you'll love. Discover your new look today! Shop Now -> [Link]
• •Hey Gorgeous! A little something special is inside... We saw this new floral romper and instantly thought of you! It's the perfect blend of sweet and chic, and we know you'll rock it. As one of our favorite customers, we wanted you to be the first to see it. Plus, check out Faith's latest top picks for more style inspiration! #ForWomenByWomen
• •Outfit of the day check! ✨ Feeling confident and cute in our new 'City Explorer' set. What do you think of this look? Let me know in the comments! 👇 #OOTD #BoutiqueFashion #ShopSmall
• •Your Wardrobe's New Best Friend. Discover unique styles, amazing quality, and the perfect pieces to express your authentic self. Hand-picked by women, for women.