Brand Tone

The predominant tone of White Rose Ostomy is empathetic, supportive, and positive. The language used across their website and social media is encouraging and understanding of the challenges faced by individuals with ostomies. They aim to be inspiring and confidence-boosting, using words like "beautiful," "sexy," "confident," and "powerful" to describe how their customers should feel. The tone is also professional and informative, providing clear product descriptions and practical information. On social media, the interaction is friendly and community-focused.

Brand Values

• •Inclusivity and Empowerment
• •Comfort and Style
• •Quality and Heritage
• •Community and Support

Best Practices

• •Lead with Empathy
• •Focus on the "Feeling," Not Just the "Feature": Instead of only describing what a product does (e.g., "holds a stoma bag"), focus on the feeling it enables (e.g., "gives you the freedom to move with confidence").
• •Use Empowering and Positive Language: Incorporate words like "confidence," "freedom," "style," "beautiful," and "empower" consistently across all communications to reinforce the brand's mission.
• •Showcase Real Stories: Continue to feature real customers in your marketing materials. User-generated content and testimonials are powerful tools for building authenticity and trust.
• •Maintain a Consistent Visual Identity: Ensure that all imagery and visuals align with the brand's tone —bright, positive, and showcasing confident individuals enjoying life. This reinforces the message of empowerment and style.

Social Perception

The public and customer perception of White Rose Ostomy is largely positive. They are viewed as a trusted and pioneering brand within the ostomy community. Customers and healthcare professionals alike recommend them for their specialized and high-quality products. Reviews and testimonials often highlight the confidence-boosting effect of the clothing, allowing individuals to participate in activities like swimming without feeling self-conscious. The brand is seen as a solution-provider that genuinely understands the needs of its customers, offering products that are both functional and fashionable. The use of real people with stomas as models is also a point of positive connection and representation.

Copy Examples

• •Embrace the sun, the sea, and yourself. With our swimwear, you're not just wearing a swimsuit; you're wearing confidence. Designed for comfort, made for you. #WhiteRoseOstomy #OstomyFashion #ConfidenceIsBeautiful
• •Redefine your comfort. Rediscover your style. Your everyday essentials, reimagined. Our collection of ostomy-friendly lingerie blends seamless support with delicate designs, so you can feel confident and beautiful from the inside out. Shop the collection now.
• •Functionality meets fashion. Explore our collection of thoughtfully designed swimwear and underwear that lets you live life on your own terms. Feel secure, stylish, and unstoppable.
• •Dive in with confidence. These swim shorts feature a secure internal pouch and a stylish design, offering both peace of mind and a modern look. Whether you're at the pool or the beach, we've got you covered.
• •It's more than just clothing, it's a feeling. At White Rose Ostomy, we believe that the right outfit can change how you feel. That's why we pour our hearts into designing pieces that offer comfort, support, and style. Because you deserve to feel amazing, every single day. Explore our new arrivals.