Brand Tone

sophisticated, serene, and supportive

Brand Values

• •Sustainability
• •Longevity and Timelessness
• •Quality and Comfort
• •Style and Elegance

Best Practices

• •Emphasize "Before, During, and After": Consistently include this phrase or concept in product descriptions and marketing messages to reinforce the value and longevity of the clothing.
• •Use an Elegant & Serene Vocabulary: Stick to words like "elegant," "timeless," "graceful," "crafted," and "serene." Avoid overly trendy slang or jargon to maintain a sophisticated tone.
• •Highlight Sustainable Credentials Subtly: Instead of just stating "eco-friendly," weave the story of the materials and European production into the narrative (e.g., "Crafted in Barcelona from certified biodegradable fibers...").
• •Focus on the Feeling: Describe the comfort, confidence, and ease the clothes provide. Use sensory language to convey the softness of the fabrics and the supportive fit.
• •Maintain a Clean and Minimalist Visual Language: Ensure all photography and graphic design align with the minimalist and sophisticated aesthetic of the brand to create a cohesive online presence.

Social Perception

premium, niche brand for the modern pregnant woman who does not want to compromise on style or her environmental values. The brand appeals to a consumer who is likely well-informed about sustainable fashion and is willing to invest in quality pieces that will last.

Copy Examples

• •Elegance in every trimester. Our Essential Trousers, crafted from the softest knit, are designed to gracefully adapt with you, from the first hint of a bump to long after your baby arrives. Because timeless style knows no season, and neither should your wardrobe. #WhiteRabbitMaternity #SustainablePregnancy #MaternityStyle
• •Meet the dress that feels like a gentle hug. The Cozy Relaxation Dress is your go-to for moments of calm and days that demand effortless grace. Made with breathable, certified natural fibers, it drapes beautifully over your changing silhouette, offering comfort without compromising on sophistication. A piece to cherish now, and always.
• •For You, For Later: The Art of Timeless Maternity Wear
• •Redefine Your Pregnancy Wardrobe. Move beyond temporary clothes and embrace enduring style with White Rabbit Maternity. Our designs are made to celebrate your form at every stage. Shop the collection of sustainable, European-made essentials. [Shop Now]
• •More Than Maternity Wear: Why Investing in Versatile Pieces Matters