Brand Tone

Warm & Inviting, Nostalgic & Comforting, Elegant & Luxurious (Affordable Luxury), Natural & Eco-Conscious, Personal & Authentic

Brand Values

• •Quality Craftsmanship: Products are hand-crafted and hand-poured in small batches.
• •Natural & Sustainable Ingredients: Prioritizing soy wax, natural apricot/coconut wax, essential oil-based fragrances, and avoiding synthetic dyes and paraffin.
• •Customer Well-being & Comfort: Aiming to provide comfort, relaxation, and a sense of home through their products.
• •Affordability & Value: Offering affordable products with long burn times and quality fragrances.
• •Scents that tell a story.

Best Practices

• •Maintain Authenticity: Continue sharing the personal story and mission where appropriate, as this builds connection and reinforces the "why" behind the brand.
• •Use Consistent Terminology and Hashtags: Employ a unified set of keywords and hashtags (e.g., #WhiteOakAmbience, #SetTheMood, #SoyCandles, #HomeFragrance, #NaturalLuxury) across all platforms to reinforce brand identity and improve discoverability.
• •Emphasize sensory language when describing scents: Use evocative words to paint a picture of the fragrance experience.
• •Highlight eco-friendly aspects: Clearly communicate the benefits of soy wax and sustainable practices.
• •Incorporate customer testimonials: Share positive reviews that highlight the quality and ambiance created by the candles.

Social Perception

Customers perceive the brand positively, valuing the quality of the candles, the pleasant and lasting fragrances, and the clean burn. The brand is seen as offering luxury and an enhanced ambiance for the home. There's an appreciation for the natural and eco-friendly aspects of the products. The personal story and mission resonate with those seeking comfort and nostalgia through scents.

Copy Examples

• •"Create Your Moment."
• •"White Oak Ambience-Luxury Soy Candles and Wax Melts to create lasting memories."
• •"Bring warmth and elegance to any space."
• •"Create the kind of atmosphere that makes a house feel like home."
• •"Scents that evoke emotions, spark memories, and create the kind of atmosphere that makes a house feel like home."