Brand Tone

aspirational, welcoming, and celebratory

Brand Values

• •Customer Experience
• •Quality and Elegance
• •Flexibility and Personalization
• •Scenic Beauty

Best Practices

• •Lead with the View: Always incorporate the venue's main selling point—the scenic view—in your marketing language and imagery. It's a powerful and unique asset.
• •Maintain a Balance of Aspirational and Welcoming Language: Use elegant and aspirational words to describe the venue and events, but keep the overall tone warm and inviting to attract both event clients and casual diners.
• •Showcase, Don't Just Tell: Utilize high-quality photos and videos of the venue, the views, and happy customers to visually reinforce the brand's values of elegance and celebration.
• •Address Feedback Gracefully: When responding to online reviews, maintain a professional and empathetic tone. Thank positive reviewers and address negative feedback constructively, showing a commitment to improving the customer experience. This builds trust and reinforces your value of customer-centricity.
• •Use a Consistent Voice Across All Platforms: Ensure that the tone used on the website, Instagram, Facebook, and in any print materials is harmonized. The voice should be consistently celebratory, welcoming, and focused on creating memorable experiences.

Social Perception

Largely positive, viewed as a fantastic venue with beautiful views, ideal for special occasions and praised for friendly staff. However, there's inconsistency in restaurant food quality, making it perceived as a strong event venue but less consistent for regular dining.

Copy Examples

• •Your forever starts with a view. Discover the timeless elegance of The View at White Horse View, where breathtaking scenery meets bespoke service. Let us help you craft the perfect beginning to your love story. Book a private tour today.
• •Savour the scenery. Our Sunday Roast tastes even better with the rolling hills of Wiltshire as your backdrop. Gather your family for a memorable meal with a view that's as stunning as the food.
• •Celebrate in style. From milestone birthdays to elegant receptions, our newly renovated venue offers the perfect canvas for your special occasion. With space for up to 400 guests and a view that will leave them breathless, your event at The View will be one to remember.
• •Escape the everyday. Join us for a delightful afternoon tea on the terrace and soak in the iconic sights of the Westbury White Horse. It’s the perfect midweek treat.
• •More than just a meal, it's an experience. At The View, we combine stunning landscapes with exceptional service to create unforgettable moments. What will you celebrate with us?