Brand Tone

Innovative & Modern, Premium & Quality-Focused, Community-Oriented & Legacy-Aware, Enthusiast-Driven & Technical, Elegant & Understated

Brand Values

• •Innovation
• •Quality Craftsmanship
• •Customization & User Empowerment
• •Comfort & Ergonomics
• •Community & Heritage
• •Versatility

Best Practices

• •Emphasize Innovation with Purpose: When discussing new features (like the magnetic assembly), explain how they benefit the user (e.g., 'effortless customization,' 'tool-less access').
• •Balance Technical Detail with User Benefit: While using enthusiast terminology is good for the target audience, always tie it back to a tangible advantage (e.g., 'Hot-swappable sockets mean you can easily try new switch types without soldering').
• •Maintain a Premium, Understated Voice: Avoid overly casual slang or hype. Let the quality of the materials, design, and features speak for themselves with clear, confident language. Focus on 'elegance' and 'professionalism.'
• •Acknowledge Heritage & Community: Casually referencing the WhiteFox legacy or the collaborative nature of Project Eclipse can reinforce trust and authenticity.
• •Focus on the 'Experience': Beyond specs, describe the feeling of typing, the sound, and the satisfaction of using a well-crafted tool. Use evocative words like 'cloud-like,' 'crisp,' 'refined.'

Social Perception

Positive for Enthusiasts, Innovative Design, Premium Product, Trusted Collaborators, Focus on Typing Experience

Copy Examples

• •Headline: WhiteFox Eclipse: Decade-Defining Design. Effortless Customization. Body: Building on ten years of community-driven innovation, the WhiteFox Eclipse redefines the 65% keyboard. Experience our tool-less magnetic assembly, cloud-like gasket typing, and seamless wireless connectivity. Master your craft.
• •Headline: Feel the Difference. Hear the Silence. Body: The WhiteFox Eclipse isn't just built; it's engineered for a superior typing experience. Our double-gasket mount and pre-lubed switches deliver a satisfying feel and a sound profile that’s all finesse, no fatigue.
• •Headline: Your Board. Your Rules. Infinitely Adaptable. Body: Why settle for one-size-fits-all? With hot-swappable switches, QMK/VIA programmability, and modular case options, the WhiteFox Eclipse adapts to your unique style and workflow. Unbox perfection, then make it your own.
• •Headline: Legacy Meets Future. The WhiteFox Reimagined. Body: Inspired by an icon, perfected for today. The WhiteFox Eclipse combines classic design language with cutting-edge features like Bluetooth 5.0 and a revolutionary magnetic system. Elevate your setup.
• •Headline: Beyond the Hype: A Keyboard That Works As Hard As You Do. Body: Crafted for comfort during extended sessions and designed with understated elegance, the WhiteFox Eclipse offers professional performance without the flashy distractions. For Mac, Windows, and Linux. For work and play.