Brand Tone

Approachable and Friendly, Professional and Expert, Inspirational and Guiding, Authentic and Passionate, Reassuring and Supportive

Brand Values

• •Client-Centricity
• •Authenticity
• •Quality and Expertise
• •Elevating Well-being
• •Timeless Design with Personality
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., Approachable, Expert, Inspirational, Authentic, Reassuring), define what they mean in practice (e.g., "Approachable means using contractions, asking questions, and avoiding overly technical jargon"), and provide clear do's and don'ts.
• •Focus on Client Benefits and Solutions: Frame copy around how White Cliff Studio helps clients solve problems (e.g., "decision fatigue," "outdated space") and achieve their aspirations (e.g., "a home that reflects you," "elevates health and happiness").
• •Be Authentic and Passionate: Let the genuine love for design shine through. Share personal insights or behind-the-scenes moments (as seen on TikTok) where appropriate, reinforcing the passion Bailey Todd mentions.
• •Maintain a Balance of Warmth and Professionalism: While being friendly and approachable, always ensure the copy conveys expertise, quality, and reliability, referencing experience and certifications when relevant.
• •Ensure Consistency Across All Channels: Whether it's a website page, an Instagram caption, a TikTok video, or a client email, the core tone should remain recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Highly Positive, Talented and Creative, Reliable Partner, Good Communicators

Copy Examples

• •Website Hero Section: "Feeling overwhelmed by design decisions? At White Cliff Studio, we partner with you to create an authentic, beautiful home that’s a true reflection of you. Let’s design a space you’ll love, effortlessly."
• •Social Media Post (Project Reveal): "From dated to dream space! ✨ We loved helping our clients [mention something specific like 'find the perfect color palette' or 'maximize their living area'] in their [City/Neighborhood] home. Our passion? Crafting timeless, personality-filled spaces where you can truly feel at home. Swipe to see the transformation! #WhiteCliffStudio #InteriorDesign #HomeRenovation #CaliforniaCool #StLouisHomes"
• •Blog Post Introduction (e.g., on 'Choosing a Color Palette'): "Choosing the right colors can transform a house into a home, but it’s easy to feel lost in a sea of swatches. As certified color strategists, we believe color is both an art and a science. In this post, we’re sharing our expert insights to help you confidently select a palette that elevates your space and your mood."
• •Product Description (for an online shop item): "Bring a touch of curated California cool to your coffee table with our artisanal ceramic vase. Its organic texture and timeless design make it the perfect versatile piece to showcase fresh blooms or stand alone as a subtle statement. Handpicked for its quality and authentic charm."
• •Email Newsletter Snippet: "Ready for a home that inspires you every day? This month at White Cliff Studio, we're exploring how to blend vintage finds with modern pieces for a truly unique look. Plus, get Bailey’s top tip for making small spaces feel larger! Dive in for your dose of design inspiration."